Question 1

Discuss the elements of the strategic planning process.What decisions are made within each element? How do these decisions set the foundation for international marketing programs?

Accepted Answer

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Question 2

Describe the difference between strategic planning,tactical planning,and operational planning.What types of decisions are made at each level? How do these decisions impact international marketing success?

Accepted Answer

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Question 3

EAGLES refers to "Emerging and Growth-Leading Economies."

Accepted Answer

EAGLES or the acronym standing for Emerging and Growth-Leading Economies refers to a group of countries that are expected to experience significant economic growth and development in the coming years. The term was first coined by BBVA Research in 2010 and the acronym represents the countries Egypt, Argentina, Turkey, India, Indonesia, Brazil, Russia, Mexico, South Africa, and China.

Question 4

An organization's core competence is the more proficiently performed internal activity that is central to the firm's strategy and competitiveness.

Accepted Answer

This statement accurately defines an organization's core competence. It is a key internal capability that drives the firm's strategic direction and competitive advantage.

Question 5

Cultural crossvergence refers to the emergence of a new,global value system as countries become more interconnected.

Accepted Answer

Cultural crossvergence is the process by which global interconnectedness leads to the emergence of a new, shared value system that incorporates elements from different cultures. It is a phenomenon that is increasingly evident in areas such as business, education, and popular culture.

Question 6

Discuss the aspects of the international strategic planning process including planning,organizing,and controlling and how they impact international marketing programs.

Accepted Answer

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Question 7

Informal communication takes place in the form of rumors or gossip.

Accepted Answer

Informal communication can indeed take place in the form of rumors or gossip, as it is not regulated by any official channels or protocols.

Question 8

Discuss the various organizational structures that are discussed in the text.Which of the structures are the simplest? The most complex?

Accepted Answer

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Question 9

Discuss the various components of the international marketing plan.What role does a marketing plan play in international marketing success?

Accepted Answer

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Question 10

MIST countries include Mexico,Indonesia,South Korea,and Taiwan.

Accepted Answer

MIST countries include Mexico, Indonesia, South Korea, and Turkey, not Taiwan.

Question 11

Metrics are performance measures for international marketing control.

Accepted Answer

Metrics are numerical measurements used to evaluate the effectiveness and efficiency of international marketing strategies and tactics, making them performance measures for international marketing control.

Quiz 16: International Sales Promotions and Public Relations