Lifestyle marketing matches bottom-of-the-pyramid consumers.

Question

Quizplus · Accepted Answer

Lifestyle marketing focuses on promoting products that align with the aspirations and values of consumers. This approach is especially effective for bottom-of-the-pyramid consumers, who often have limited financial resources, but still desire products that fit into their desired lifestyles. Therefore, lifestyle marketing can successfully match these consumers with products that meet their needs and desires.

Lifestyle Marketing Matches Bottom-Of-The-Pyramid Consumers