Lifestyle marketing reaches bottom-of-the-pyramid consumers in comfortable settings,such as where they shop.

Name: Lifestyle marketing reaches bottom-of-the-pyramid consumers in comfortable settings,such as where they shop.
Brand: Quizplus
Rating: 4.9 (59 reviews)

Question

Quizplus · Accepted Answer

Lifestyle marketing targets consumers at their everyday settings where they feel most comfortable, such as in the shops they visit. It is a strategy to reach out to the bottom-of-the-pyramid consumers and promote products and services that cater to their daily needs and desires.

Lifestyle Marketing Reaches Bottom-Of-The-Pyramid Consumers in Comfortable Settings,such as Where