Adaptation of products to local markets generally increases international marketing costs.

Question

Quizplus · Accepted Answer

Adapting products to meet the demands of local markets can increase the costs of international marketing. This is because companies may need to invest in market research, product development, packaging, and advertising to appeal to local consumers. These costs are in addition to the expenses involved in general international marketing efforts, such as shipping, customs, and promotional expenses. Despite the added costs, companies often find that adapting products to local markets is necessary to succeed in international business, as consumers in different regions have different needs and preferences.

Adaptation of Products to Local Markets Generally Increases International Marketing