Penetration pricing occurs when an international marketer sets prices as low as possible in an attempt to enter a market.

Name: Penetration pricing occurs when an international marketer sets prices as low as possible in an attempt to enter a market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Penetration pricing is a pricing strategy where a company sets a low price for its product or service when entering a new market. The aim of penetration pricing is to attract customers and gain market share. Therefore, the statement is true.

Penetration Pricing Occurs When an International Marketer Sets Prices as Low