What type of analysis seeks to understand the attitudes,preferences,motivations,lifestyles,and intentions of individual consumers?

Question

Quizplus · Accepted Answer

Micro-level analysis seeks to understand individual consumers, while macro-level analysis focuses on broader societal trends and patterns. Primary research refers to data collected directly from consumers, while secondary research involves analyzing existing data from sources such as industry reports or government statistics. Individual-level analysis seeks to understand the attitudes, preferences, motivations, lifestyles, and intentions of individual consumers, rather than aggregating data at a higher level. Therefore, D is the correct choice.

What Type of Analysis Seeks to Understand the Attitudes,preferences,motivations,lifestyles,and Intentions