Although there are difficulties in utilizing them in international marketing research,which type of research tool remains popular because they include groups of consumers of size eight to twelve?

Question

Quizplus · Accepted Answer

Although there may be difficulties in utilizing focus groups in international marketing research (such as language barriers and cultural differences), they remain popular because they provide a way to gather insights from groups of consumers in a relatively quick and cost-effective manner. Focus groups typically include eight to twelve participants and are led by a moderator who poses questions and facilitates discussion among the group.

Although There Are Difficulties in Utilizing Them in International Marketing