When an international marketer performs taste tests for a beverage product across national boundaries,they are performing distribution research.

Name: When an international marketer performs taste tests for a beverage product across national boundaries,they are performing distribution research.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Taste tests for a beverage product across national boundaries would fall under product research or market research, rather than distribution research which focuses on getting the product to the consumer.

When an International Marketer Performs Taste Tests for a Beverage