One of the initial issues that an international market researcher faces is weighing the costs of performing the research against the associated costs of doing the project.

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This statement is true. One of the primary challenges faced by international market researchers is determining the overall cost of conducting research in different countries and regions, and balancing that cost against the potential benefits and outcomes of the research project. This requires careful planning, research design, and data analysis in order to ensure that the project is feasible, cost-effective, and successful.

One of the Initial Issues That an International Market Researcher