Where product profiles consisting of product features and price are described to consumers and respondents are asked to name their preferred profile, this is called which of the following?
A)Product profiling
B)Experimentation
C)Trade off analysis
D)Price profiling

Question

Quizplus · Accepted Answer

The given scenario describes a trade off analysis in which respondents are asked to choose their preferred product profile based on the provided features and price. Option A (product profiling) is not a commonly used term, and option B (experimentation) refers to a broader concept of conducting controlled tests or trials to gather data. Option D (price profiling) is not a recognized research method in marketing. Therefore, option C (trade off analysis) is the best choice.

Where Product Profiles Consisting of Product Features and Price Are