Trade-off analysis (otherwise known as conjoint analysis) measures the trade-off between price and other product features so that their effects on product preference can be established.

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Trade-off analysis, also known as conjoint analysis, is a research technique that measures the trade-off between different product attributes, including price, to determine their impact on consumer preference. The analysis aims to identify how much value consumers place on different product features and how much they are willing to sacrifice in terms of one feature to gain another. Therefore, the statement is true.

Trade-Off Analysis (Otherwise Known as Conjoint Analysis) Measures the Trade-Off