Relationship marketing is particularly important for service firms because _______.
A)the lack of inventory of services affects consumer relations
B)staff recruitment and training is less important
C)there is often direct contact between the service provider and the consumer
D)all of the above

Question

Quizplus · Accepted Answer

Relationship marketing is especially crucial for service firms due to the frequent direct interactions between the service provider and the consumer, which can significantly influence customer satisfaction and loyalty.

Relationship Marketing Is Particularly Important for Service Firms Because _______