When a company develops a single marketing mix aimed at one target (niche) market, it is practising which of the following?
A)Differentiated marketing
B)Undifferentiated marketing
C)Customized marketing
D)Focused marketing

Question

Quizplus · Accepted Answer

Focused marketing involves developing a marketing mix that is aimed at a single target or niche market. This allows companies to concentrate their resources on one particular group and tailor their marketing efforts to meet their needs and preferences. It is also known as concentrated marketing.

When a Company Develops a Single Marketing Mix Aimed at One