A market coverage strategy where a company decides to target one target market (niche) with a single marketing mix is known as:
A)Undifferentiated marketing
B)Differentiated marketing
C)Customized marketing
D)None of the above

Question

Quizplus · Accepted Answer

This strategy is known as concentrated marketing or niche marketing, not listed among the provided options. None of the given choices accurately describe a strategy where a company targets one specific market segment with a single marketing mix.

A Market Coverage Strategy Where a Company Decides to Target