When market segmentation reveals several potential targets, and specific marketing mixes are be developed to appeal to all or some of the segments, this is called which of the following?
A)Differentiated marketing
B)Undifferentiated marketing
C)Customized marketing
D)Focused marketing

Question

Quizplus · Accepted Answer

Differentiated marketing involves developing specific marketing mixes to appeal to two or more market segments. This is suitable when there are multiple potential targets identified through market segmentation. Undifferentiated marketing (B) is when a company develops a single marketing mix that appeals to the largest possible number of buyers. Customized marketing (C) is when a company tailors its offerings to suit individual customers' wants and needs. Focused marketing (D) is when a company targets a specific subsegment within a larger market segment.

When Market Segmentation Reveals Several Potential Targets, and Specific Marketing