Non-financial measures are generally more indicative of productive activity than are financial performance measures.

Question

Quizplus · Accepted Answer

Non-financial measures, such as customer satisfaction, employee engagement, and quality of products/services, are indicators of how well a business is functioning in terms of providing value to customers and efficiently utilizing resources. Financial performance measures, such as revenue and profit margins, may not always reflect the underlying productivity and effectiveness of these activities. Therefore, non-financial measures can be more informative in assessing overall performance.

Non-Financial Measures Are Generally More Indicative of Productive Activity Than