Chrysler Corp. provides support and incentives for its Chrysler, Dodge, and Jeep dealers. Through a multilevel program, Chrysler provides incentives to reward dealers for meeting sales goals. Dealers receive an incentive when they are near a goal, another when they reach a goal, and a larger incentive if they exceed sales projections. All of these actions are intended to encourage Chrysler dealers to __________ the Chrysler products through the channel to consumers.

Question

Quizplus · Accepted Answer

The actions described, such as providing incentives and rewards for meeting sales goals, are all examples of a push strategy, which involves pushing the product through the channel to the end consumer. The other options (dump, pull, unload, and no haggle) do not accurately describe the actions being taken by Chrysler in this scenario.