Many prescription drugs such as Lipitor have national TV advertising campaigns to encourage patients to learn more about the drugs and ask for them by name from their doctors. The manufacturers of these drugs are using __________ strategy.

Question

Quizplus · Accepted Answer

A pull strategy is one in which the manufacturer advertises to the end consumer in order to create demand and encourage the consumer to ask for the product from their doctor or retailer. The national TV advertising campaigns for prescription drugs such as Lipitor fit this description, as they are aimed at creating demand from patients and encouraging them to ask their doctors for the drug by name.

Many Prescription Drugs Such as Lipitor Have National TV Advertising