Question 1

Limited- and single-line stores are often referred to as

Accepted Answer

Limited- and single-line stores are focused on specific categories or types of products, making them specialty outlets. General merchandise stores carry a wide range of products and are not specialized in any particular category. Scrambled merchandise stores mix various types of products in a haphazard way. Intertype outlets combine two or more types of stores, such as a grocery store and a pharmacy. Hypermarkets are large retailers that offer both groceries and general merchandise.

Question 2

Kitchen Window is a one-stop treasure trove for cooks. The locally owned gourmet specialty store carries more than 14,000 items in stock. Its knowledgeable staff offers personalized service and will even gift-wrap your purchases free of charge. It also offers a shop for repairs should your appliances need maintenance. Kitchen Window is __________ retailer.

Accepted Answer

Kitchen Window offers personalized service, free gift-wrapping, and a shop for repairs, which are all characteristics of a full-service retailer. It also carries a large selection of items in stock, further supporting the classification as a full-service retailer.

Question 3

Victoria's Secret, a nationwide chain, carries great depth in women's lingerie-and almost no other products. Victoria's Secret is an example of

Accepted Answer

Victoria's Secret only sells lingerie, which makes it a single-line store.

Question 4

Godiva Chocolatier invites consumers to stop by one of its stores for an unforgettable experience, including delectable chocolates, decorative gift collections, and unrivaled customer care. What type of retail service is Godiva offering?

Accepted Answer

Godiva Chocolatier is offering a full-service retail experience, as they are providing customers with a personalized and attentive shopping experience with their chocolates and gifts, as well as exceptional customer care.

Question 5

The variety of different items a store carries is referred to as the

Accepted Answer

The breadth of product line refers to the variety of different items a store carries. The other answer choices refer to different aspects of a store's product line, but not specifically to the variety of items carried.

Question 6

Stores that carry a considerable assortment (depth) of a related line of items are referred to as

Accepted Answer

Limited-line stores carry a specific type of merchandise with a deep assortment, while general merchandise stores carry a wide variety of merchandise but with a shallow assortment. Scrambled merchandise stores mix unrelated product categories, hypermarkets sell both perishable and non-perishable items in large quantities, and intertype outlets combine two or more different store formats.

Question 7

Retail outlets vary by their merchandise lines, the key distinction being the __________ of the items offered to customers.

Accepted Answer

The terms "breadth" and "depth" specifically refer to the range and variety of merchandise offered by a retail outlet. "Scope" and "span" are more general terms and do not specifically relate to the merchandise offered. "Inventory" is related, but does not fully capture the idea of the range of products offered. "Range" is a possible option, but "breadth" is a more commonly used term in this context.

Question 8

A retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a

Accepted Answer

A category killer is a retail store that specializes in one particular product or category and dominates that market by offering a vast selection and lower prices than its competitors. They often drive smaller, independent retailers out of business due to their competitive pricing strategies and selection.

Question 9

Williams-Sonoma is a specialty store that caters to customers who like to cook at home. It offers free cooking classes, has frequent demonstrations by cookbook authors, and has employees who are knowledgeable about food preparation. The sales staff helps customers make their selections. Williams-Sonoma is __________ retailer.

Accepted Answer

Williams-Sonoma's offerings of cooking classes, cookbook author demonstrations, and knowledgeable sales staff indicate that it is a full-service retailer.

Question 10

Saks Fifth Avenue is an upscale retailer that offers designer brand women's apparel, fragrances, jewelry, and leather accessories. The retailer relies on superior service to sell its products and to retain its customers. Saks Fifth Avenue would be classified as

Accepted Answer

Saks Fifth Avenue's focus on superior service and its offering of a wide variety of product categories fits the definition of a full-service retailer.

Question 11

New Balance offers shoes for men, women, and children in many sizes and widths. It offers running, cross training, walking, golf, and other types of shoes. This is an example of the __________ that New Balance offers to its customers through its own stores or other retailers such as Foot Locker or Sports Authority.

Accepted Answer

The answer of New Balance offers shoes for men, women,...

Question 12

Your local Safeway grocery store is most likely classified as which retail variation based on its considerable assortment (depth) of a related line of items within each line it carries?

Accepted Answer

A local Safeway grocery store is most likely classified as a limited-line retailer because it offers a considerable assortment (depth) of related items within each product line it carries, focusing on a specific range of products rather than a wide variety of unrelated products.

Question 13

Stores that carry tremendous depth in one primary line of merchandise are referred to as

Accepted Answer

Stores that carry tremendous depth in one primary line of merchandise are referred to as single-line stores.

Question 14

Mike's Camera is a retailer that carries a full line of professional and amateur cameras, develops and/or prints all types of film and digital photos, and even sells darkroom equipment. Mike's Camera is an example of

Accepted Answer

Mike's Camera is a specialty outlet because it specializes in carrying a full line of cameras, developing and/or printing all types of film and digital photos, and selling darkroom equipment.

Question 15

Your local Hallmark retailer carries thousands of greeting cards. You can find cards for a "twins" birthday, from my cat to yours, and many other unique occasions. This is an example of the __________ that the Hallmark retailer carries.

Accepted Answer

The depth of product line refers to the variety of products offered within a particular category, such as the numerous unique greeting cards for different occasions.

Question 16

Depth of product line refers to

Accepted Answer

The answer of Depth of product line refers to
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Question 17

A large assortment of each item within a product line in a store is referred to as

Accepted Answer

The depth of product line refers to the assortment of each item within a product line in a store, which means how many variants of a particular product are available for purchase. Choices A, B, C, and D are not accurate descriptions of this concept.

Question 18

A Woman's Place is a retail store, created and staffed by women, that offers products and services relating to maternity needs. For expectant mothers, it offers advice and personal shopping services, help with hair and/or make-up problems, and free delivery. A Woman's Place is an example of __________ retailer.

Accepted Answer

A Woman's Place offers a range of services to expectant mothers, including personal shopping assistance and advice, help with hair and make-up, and free delivery. This level of service indicates that it is a full-service retailer.

Question 19

Nordstrom stores typically have 50 percent more salespeople on the floor than other retailers with stores of similar sizes. Its salespeople are renowned for their professional and personalized attention to customers. Nordstrom would be considered

Accepted Answer

Nordstrom's focus on providing personalized attention to customers and having a higher number of salespeople on the floor indicates that they are a full-service retailer. They emphasize the importance of customer service and aim to assist their customers in any way possible. This distinguishes them from limited-service retailers who have fewer staff and provide minimal customer assistance.

Question 20

Your local Target retailer carries a variety of different items. You can find everything ranging from socks and DVDs to baby items and groceries. This is an example of the __________ carried by Target.

Accepted Answer

Breadth of product line means the store carries a variety of different items,such as appliances,clothing,groceries,etc.

Quiz 16: Retailing and Wholesaling