Developing, pricing, promoting, and delivering services is challenging because the quality of the service is often inconsistent. Organizations attempt to reduce this inconsistency by

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Providing standardization and training can help ensure that employees have a clear understanding of what is expected of them and how to deliver a consistent level of service. This can help reduce inconsistency and improve overall service quality. Paying higher or reducing incentives may not necessarily address the root cause of the inconsistency in service quality, and reducing customer contact points may negatively impact the customer experience. Exercising better hiring practices may help ensure that employees are well-suited for the job, but training and standardization are still necessary to ensure consistency.

Developing, Pricing, Promoting, and Delivering Services Is Challenging Because the Quality