Question 1

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as __________ needs.
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

The needs concerned with love and friendship are referred to as social needs, which are the third level in Maslow's hierarchy. Physiological needs (A) are the basic needs for survival such as food, water, and shelter. Safety needs (B) are concerned with physical and emotional security. Personal needs (D) and self-actualization needs (E) are higher level needs related to self-fulfillment and personal growth.

Question 2

A high-end credit card company would appeal to what level in the Maslow hierarchy of needs?
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

A high-end credit card appeals to personal needs, such as esteem and status, which are part of the esteem level in Maslow's hierarchy.

Question 3

At times firms try to _________________________ to stimulate problem recognition.
A)avoid appealing to physiological needs
B)avoid appealing to safety needs
C)avoid appealing to social needs
D)avoid appealing to personal needs
E)arouse multiple needs

Accepted Answer

Arouse multiple needs. By appealing to multiple needs, such as physiological, safety, social, and personal needs, firms can increase the likelihood of consumers recognizing a problem and seeking a solution through their product or service. This approach allows firms to cast a wider net and appeal to a range of consumer motivations.

Question 4

Status in the Maslow hierarchy of needs is an example of a __________ need.
A)self-actualization
B)personal
C)social
D)safety
E)physiological

Accepted Answer

The answer of Status in the Maslow hierarchy of needs...

Question 5

In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as __________ needs.
A)physiological
B)safety
C)personal
D)social
E)self-actualization

Accepted Answer

The needs for achievement, status, prestige, and self-respect fall under the category of personal needs, which are part of Maslow's hierarchy of needs. They are situated above physiological and safety needs but below social needs and self-actualization needs in the hierarchy.

Question 6

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?
A)intellectual needs
B)emotional needs
C)self-actualization needs
D)religious needs
E)psychological needs

Accepted Answer

Self-actualization needs are at the highest level in Maslow's hierarchy of needs. This refers to the need for individuals to reach their full potential, self-fulfillment, and personal growth. It includes the desire to achieve goals, pursue passions, and engage in activities that bring a sense of meaning and purpose to life.

Question 7

In the Maslow hierarchy of needs, __________ needs involve self-preservation as well as physical and financial well-being.
A)physiological
B)social
C)personal
D)safety
E)self-actualization

Accepted Answer

The safety needs involve self-preservation, physical safety, and financial security. This includes the need for safety from harm, stability, protection, consistency, order, and freedom from fear and anxiety. These needs must be fulfilled before an individual can move on to fulfilling their higher-level needs.

Question 8

Food in the Maslow hierarchy of needs is an example of a __________ need.
A)self-actualization
B)personal
C)social
D)safety
E)physiological

Accepted Answer

Food is a physiological need in Maslow's hierarchy of needs, which refers to the basic necessities required for survival, such as food, water, shelter, and warmth.

Question 9

Smoke detector and burglar alarm manufacturers focus on appeals to which needs in the Maslow hierarchy of needs?
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

Smoke detector and burglar alarm manufacturers focus on appeals to the safety needs in the Maslow hierarchy of needs. These products are designed to provide a sense of security and protect individuals from physical harm or danger, which is a fundamental aspect of safety needs.

Question 10

In the Maslow hierarchy of needs, those needs involving personal fulfillment are called
A)physiological.
B)safety.
C)social.
D)personal.
E)self-actualization.

Accepted Answer

Self-actualization needs involve personal fulfillment, such as reaching one's full potential, pursuing hobbies or passions, and achieving personal growth and satisfaction.

Question 11

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?
A)physiological needs
B)safety needs
C)social needs
D)personal needs
E)self-actualization needs

Accepted Answer

The ad appeals to the safety needs of the consumer, specifically the need for financial security and protection for their family after they pass away.

Question 12

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?
A)physiological needs
B)self-actualization needs
C)safety needs
D)social needs
E)personal needs

Accepted Answer

The "Be All You Can Be" slogan appeals to the highest level of Maslow's hierarchy of needs, which is self-actualization needs. This level of need is concerned with the realization of one's full potential and personal growth. The Army was positioning itself as a way for young people to achieve their full potential and become the best version of themselves.

Question 13

Self-fulfillment in the Maslow hierarchy of needs is an example of the highest-order needs referred to as
A)physiological needs.
B)social needs.
C)safety needs.
D)personal needs.
E)self-actualization needs.

Accepted Answer

Self-fulfillment, also known as self-actualization, is the highest-order need in Maslow's hierarchy of needs. This level represents the need for personal growth, achieving one's potential, and fulfilling one's life purpose. It is considered the ultimate goal of human motivation and the pinnacle of Maslow's pyramid.

Question 14

Dating services, such as Match.com and eHarmony, and fragrance companies would try to appeal to what level in the Maslow hierarchy of needs?
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

Dating services and fragrance companies are both trying to appeal to the social level in the Maslow hierarchy of needs. Dating services offer the opportunity for social connections and relationships, while fragrances can provide a boost in social confidence and attraction.

Question 15

Friendship in the Maslow hierarchy of needs is an example of a __________ need.
A)self-actualization
B)personal
C)social
D)safety
E)physiological

Accepted Answer

Friendship falls under the social needs category in Maslow's hierarchy of needs, which includes the need for love, belonging, and interpersonal relationships.

Question 16

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs in the Maslow hierarchy of needs.
A)physiological
B)personal
C)psychological
D)social
E)self-actualization

Accepted Answer

The quote from Thoreau and the emphasis on pursuing dreams align with the self-actualization need in the Maslow hierarchy of needs. This need is concerned with personal growth, fulfillment, and the realization of one's potential.

Question 17

Shelter in the Maslow hierarchy of needs is an example of a __________ need.
A)self-actualization
B)personal
C)social
D)safety
E)physiological

Accepted Answer

The answer of Shelter in the Maslow hierarchy of needs...

Question 18

In the Maslow hierarchy of needs, a burglar alarm would satisfy a __________ need.
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

According to the Maslow hierarchy of needs, safety needs come after physiological needs. A burglar alarm is a safety measure designed to protect one's home and belongings, thereby fulfilling the safety need.

Question 19

Those needs that are basic to survival are which level in the Maslow hierarchy of needs?
A)physiological
B)safety
C)social
D)personal
E)self-actualization

Accepted Answer

The level in the Maslow hierarchy of needs that encompasses basic needs for survival such as food, water, air, shelter, and sleep is the physiological level. This is the most fundamental level of needs and must be met before an individual can move on to other higher-order needs.

Question 20

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' __________ needs in the Maslow hierarchy of needs.
A)physiological
B)personal
C)interaction
D)social
E)psychological

Accepted Answer

eHarmony's appeal is to satisfy consumers' social needs in the Maslow hierarchy of needs, as it helps people find and connect with potential romantic partners, leading to social fulfillment.

Quiz 5: Understanding Consumer Behavior

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as __________ needs.

A high-end credit card company would appeal to what level in the Maslow hierarchy of needs?

At times firms try to _________________________ to stimulate problem recognition.

Status in the Maslow hierarchy of needs is an example of a __________ need.

In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as __________ needs.

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

In the Maslow hierarchy of needs, __________ needs involve self-preservation as well as physical and financial well-being.

Food in the Maslow hierarchy of needs is an example of a __________ need.

Smoke detector and burglar alarm manufacturers focus on appeals to which needs in the Maslow hierarchy of needs?

In the Maslow hierarchy of needs, those needs involving personal fulfillment are called

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?

Self-fulfillment in the Maslow hierarchy of needs is an example of the highest-order needs referred to as

Dating services, such as Match.com and eHarmony, and fragrance companies would try to appeal to what level in the Maslow hierarchy of needs?

Friendship in the Maslow hierarchy of needs is an example of a __________ need.

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs in the Maslow hierarchy of needs.

Shelter in the Maslow hierarchy of needs is an example of a __________ need.

In the Maslow hierarchy of needs, a burglar alarm would satisfy a __________ need.

Those needs that are basic to survival are which level in the Maslow hierarchy of needs?

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' __________ needs in the Maslow hierarchy of needs.