Which of the following statements about marketing departments is most accurate?
A)The marketing department should work solely with people within its own department.
B)The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
C)The marketing department is only responsible for the four Ps, not the seven Ps.
D)The marketing department is only responsible for market research, supervision of product development, and product promotion.
E)The marketing department must work closely with other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

Question

Quizplus · Accepted Answer

The statement that the marketing department must work closely with other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper is the most accurate. This is because marketing is a cross-functional activity and requires coordination with other departments such as finance, operations, and research and development to ensure that the products or services offered meet the needs of the customers and are profitable for the organization. The marketing department cannot work alone and must collaborate with other departments to achieve the organization's overall goals. The other options are incorrect because they either limit the scope of the marketing department or do not acknowledge the need for collaboration with other departments.

Which of the Following Statements About Marketing Departments Is Most