Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) __________; (3) a way for the parties to communicate; and (4) something to exchange.
A)a healthy competitive environment
B)government approval
C)an affordable and actionable advertising campaign
D)a desire and ability on their part to be satisfied
E)an ability to see hidden potential within an environmental force

Question

Quizplus · Accepted Answer

The missing factor is a desire and ability on the parties' part to be satisfied. Without this, there is no motivation to engage in marketing activities.

Four Factors Are Required for Marketing to Occur: (1) Two