The international marketing manager's task is more complex than that of the domestic marketing manager because:
A) marketing strategies must be developed by assessing potential markets and analyzing alternate marketing mixes.
B) it is not possible to have a single,standardized worldwide strategy for the overall marketing mix.
C) the uncontrollable environment forces vary widely among markets.
D) of longer production runs,that increase costs dramatically always.
E) strategies must be developed to assess potential markets and analyze alternate marketing mixes,it is not possible to have a single,worldwide strategy for overall marketing mix,and the uncontrollable environment forces vary widely.
Correct Answer:
Verified
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