Generally,management prefers global product standardization because:
A) There can be longer production runs,which lowers costs.
B) A standardized corporate visual identity can help project a consistent image.
C) The creative work needed for promotion doesn't need to be done for each market.
D) The creative work needed for promotion doesn't need be done separately for each market.
E) there can be longer production runs,which lowers costs,a standardized corporate visual identity can help project a consistent image,and the creative work needed for promotion doesn't need to be done for each market.
Correct Answer:
Verified
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