The various methods of communicating with the firm's publics to secure a favorable impression is:

Question

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Public relations involves building and maintaining positive relationships with the firm's various publics, including customers, employees, shareholders, and the general public. This can be achieved through activities such as press releases, events, media relations, and community involvement. While advertising and promotion can also help to create a favorable impression, they are more focused on specific products or services rather than the overall reputation of the firm. Marketing and the marketing mix refer to the broader strategy of identifying and satisfying customer needs through product development, pricing, distribution, and promotion.

The Various Methods of Communicating with the Firm's Publics to Secure