This Graph Illustrates the Marginal Costs and Marginal Benefits of Acquiring

This graph illustrates the marginal costs and marginal benefits of acquiring information before making a major purchase. Suppose this graph describes a town in which the only way to gather any information about the good is through Consumer Reports. If the subscription price of Consumer Reports increases, then the impact of this could be portrayed by the marginal:

A) benefit curve shifting from MB₀ to MB₁.
B) cost curve shifting from MC₁ to MC₀.
C) benefit curve shifting from MB₁ to MB₀.
D) cost curve shifting from MC₀ to MC_1.