Question 1

For communication to be effective:

Accepted Answer

Common understanding between two communicators is required for effective communication.

Question 2

Anything that interferes with,distorts,or slows the transmission of information in the communication process is referred to as:

Accepted Answer

This is the definition of noise in the communication process.

Question 3

The _____ is the originator of the message in the communication process.

Accepted Answer

This describes the sender of the message.

Question 4

Within the communication process for a car dealer's ad,which of the following would be an example of noise?

Accepted Answer

Noise is anything that interferes with,distorts,or slows the transmission of information.

Question 5

Publix is a grocery chain operating mainly in the southeast.Every Thanksgiving they have ads where pilgrim salt and pepper shakers act out at the dinner table.Because Publix is the originator of the communication process they are the _____.

Accepted Answer

The sender is the originator of the message in the communication process.

Question 6

The marketing campaign for Purina One dog food uses posters in veterinarians' offices,radio and television ads,and a Web site to promote benefits of the dog food.In terms of the communication process,Purina One used several different:

Accepted Answer

Channels are media of communication used for transmitting a message.

Question 7

Chick-fil-A uses cows as their mascot.The cows are sometimes dressed in funny costumes or involved in some kind of behavior that defies cow-like conduct.Always they message is to encourage people to eat chicken,not beef.Chick-fil-A is the _____ of the message in this communication process.

Accepted Answer

The sender is the originator of the message in the communication process.

Question 8

Just as Melanie was in sight of a billboard for the McDonald's,a police car drove by with its lights flashing.Melanie was so concerned with watching where the police car went that she totally missed seeing the fast-feeders billboard.In terms of the communication process,the police car acted as:

Accepted Answer

Noise is anything that interferes with,distorts,or slows the transmission of information.

Question 9

Tide laundry detergent has been promoted with television commercials,radio spots,newspaper coupons,and magazine advertisements.In the communication process,these media served as _____ for transmitting the message.

Accepted Answer

A channel is the transmitter of the message such as a voice,gesture,radio,newspaper,or any other communication medium.

Question 10

The person who decodes a message in the communication process is called the:

Accepted Answer

The receiver is the person who decodes a message.

Question 11

A channel in communication is:

Accepted Answer

A channel is the transmitter of the message such as a voice,gesture,radio,newspaper,or any other communication medium.

Question 12

When Castrol Syntec,a premium motor oil,sought a new way to reach its young,car-passionate audience,the brand found its mark with video games.In its first-ever attempt at in-game advertising,Castrol Syntec found a way to show consumers (in a virtual world)the brand's power and performance.In the communication process,the game served as a(n)_____ for transmitting the message.

Accepted Answer

A channel is the transmitter of the message such as a voice,gesture,radio,newspaper,or any other communication medium.

Question 13

Encoding is the:

Accepted Answer

This is the definition of encoding.

Question 14

_____ is the conversion of the sender's ideas and thoughts into a message.

Accepted Answer

This is the definition of encoding.

Question 15

Some large retailers are successful in most areas of the country yet fail in certain regions that are heavily populated with different races and subcultures.This is because it is difficult to communicate without an understanding of:

Accepted Answer

One stumbling block for many firms is communicating with and selling to diverse cultures that do not share a common frame of reference.

Question 16

The Richards Group,a Dallas ad agency,created the Chick-fil-A cows.Since the time they created the cows the message has always been "Eat more chikin." The ad agency acted as the _____ of the message.

Accepted Answer

Encoding is the conversion of the sender's ideas and thoughts into a message.

Question 17

The most successful global marketing managers realize that:

Accepted Answer

An important issue for global marketers is whether to standardize or customize the message for each global market in which they sell.

Question 18

All of the following are elements of the communication process EXCEPT:

Accepted Answer

See Exhibit 16.2.

Question 19

Media,salespeople,or a retail store best represent which element of the communication process?

Accepted Answer

Transmission of a message requires a channel,which can be one of several media forms -- a person such as a salesperson,or a place such as a retail store.

Question 20

_____ is the interpretation of the language and symbols sent by the source through a channel.

Accepted Answer

This is the definition of decoding.

Quiz 16: Promotional Planning for Competitive Advantage

For communication to be effective:

Anything that interferes with,distorts,or slows the transmission of information in the communication process is referred to as:

The _____ is the originator of the message in the communication process.

Within the communication process for a car dealer's ad,which of the following would be an example of noise?

Publix is a grocery chain operating mainly in the southeast.Every Thanksgiving they have ads where pilgrim salt and pepper shakers act out at the dinner table.Because Publix is the originator of the communication process they are the _____.

The marketing campaign for Purina One dog food uses posters in veterinarians' offices,radio and television ads,and a Web site to promote benefits of the dog food.In terms of the communication process,Purina One used several different:

Chick-fil-A uses cows as their mascot.The cows are sometimes dressed in funny costumes or involved in some kind of behavior that defies cow-like conduct.Always they message is to encourage people to eat chicken,not beef.Chick-fil-A is the _____ of the message in this communication process.

Just as Melanie was in sight of a billboard for the McDonald's,a police car drove by with its lights flashing.Melanie was so concerned with watching where the police car went that she totally missed seeing the fast-feeders billboard.In terms of the communication process,the police car acted as:

Tide laundry detergent has been promoted with television commercials,radio spots,newspaper coupons,and magazine advertisements.In the communication process,these media served as _____ for transmitting the message.

The person who decodes a message in the communication process is called the:

A channel in communication is:

Encoding is the:

_____ is the conversion of the sender's ideas and thoughts into a message.

Some large retailers are successful in most areas of the country yet fail in certain regions that are heavily populated with different races and subcultures.This is because it is difficult to communicate without an understanding of:

The Richards Group,a Dallas ad agency,created the Chick-fil-A cows.Since the time they created the cows the message has always been "Eat more chikin." The ad agency acted as the _____ of the message.

The most successful global marketing managers realize that:

All of the following are elements of the communication process EXCEPT:

Media,salespeople,or a retail store best represent which element of the communication process?

_____ is the interpretation of the language and symbols sent by the source through a channel.