Question 1

If a company develops an advertising campaign that targets a segment of consumers with a certain income and education,the company is using the following segmentation variable:

Accepted Answer

Demographic segmenting segments the market based on such factors as age,sex,race,ethnicity,income,education,occupation,family size,religion,and social class.

Question 2

In the 21^st century,________ remains an essential element of any marketing strategy to develop and manage long-term customer relationships.

Accepted Answer

Communication remains a major element of any strategy to develop and manage long-term customer relationships.

Question 3

The marketing mix is a combination of

Accepted Answer

The marketing mix refers to four marketing activities-product,price,distribution,and promotion.

Question 4

The first major step of a marketing strategy is to

Accepted Answer

In implementing a marketing strategy,the first thing the marketer must do is select a target market.

Question 5

A marketing strategy is a plan of action for developing,pricing,distributing,and promoting products that meet the needs of specific customers.

Accepted Answer

The marketing strategy a plan of action for developing,pricing,distributing,and promoting products that meet the needs of specific customers.

Question 6

If a company markets to a segment of people who have a certain lifestyle,the type of segmentation being used is

Accepted Answer

Psychographic segmenting segments the market based on such factors as personality characteristics,motives,lifestyles.

Question 7

The textbook refers to building 'mousetraps.' What does this have to do with the marketing concept?

Accepted Answer

The answer of The textbook refers to building 'mousetraps.' What...

Question 8

The marketing concept states that an organization

Accepted Answer

Although customer satisfaction is the goal of the marketing concept,a business also must achieve its own objectives.

Question 9

In the multi-segment approach,the marketer directs one marketing strategy toward a single market segment.

Accepted Answer

In the multi-segment approach,the marketer aims its marketing efforts at two or more segments,developing a marketing strategy for each.

Question 10

A marketing strategy consists of

Accepted Answer

This definition has two major components: selecting a target market and developing an appropriate marketing mix to satisfy that target market.

Question 11

A target market is a group of people who have a need,purchasing power,and the desire and authority to spend money on goods,services,and ideas.

Accepted Answer

A target market is a more specific group of consumers on whose needs and wants a company focuses its marketing efforts.

Question 12

Psychographic characteristics of segmentation include personality characteristics,motives,and lifestyles.

Accepted Answer

Psychographic variables of segmentation include personality characteristics,motives,and lifestyles.

Question 13

After the product orientation came the sales orientation of the mid-20^th century.Supply exceeded demand and businesspeople and ________ and _________ became the most important marketing activities.

Accepted Answer

Marketers believed the most important marketing activities were personal selling and advertising.

Question 14

After analyzing its own resources and unique abilities,a company is now trying to determine what group of customers it can satisfy with a good or service.It is in the process of choosing a

Accepted Answer

A target market is a more specific group of consumers on whose needs and wants a company focuses its marketing efforts.

Question 15

Salt,sugar,and many agricultural products are sold using which of the following approaches?

Accepted Answer

Some firms use a total-market approach in which they try to appeal to everyone and assume that all buyers have similar needs and wants.Sellers of salt,sugar,and many agricultural products use a total-market approach because everyone is a potential consumer of these products.

Question 16

Which of the following requires organizations to gather information about customer needs,share that information throughout the entire firm,and use that information to help build long-term relationships with customers?

Accepted Answer

A market orientation requires organizations to gather information about customer needs,share that information throughout the firm,and use that information to help build long-term relationships with customers.

Question 17

Which of the following can be changed quickly to stimulate demand or respond to competitors' actions?

Accepted Answer

Prices can also be changed quickly to stimulate demand or respond to competitors' actions.

Question 18

Distribution is sometimes referred to as

Accepted Answer

Distribution is sometimes referred to as place because it helps to remember the marketing mix as the "4 Ps."

Question 19

Briefly describe the evolution of the marketing concept from the Industrial Revolution to the 21^st century.

Accepted Answer

The answer of Briefly describe the evolution of the marketing...

Question 20

Products usually have both favorable and unfavorable attributes.

Accepted Answer

Products usually have both favorable and unfavorable attributes.

Quiz 11: Customer Driven Marketing

If a company develops an advertising campaign that targets a segment of consumers with a certain income and education,the company is using the following segmentation variable:

In the 21^st century,________ remains an essential element of any marketing strategy to develop and manage long-term customer relationships.

The marketing mix is a combination of

The first major step of a marketing strategy is to

A marketing strategy is a plan of action for developing,pricing,distributing,and promoting products that meet the needs of specific customers.

If a company markets to a segment of people who have a certain lifestyle,the type of segmentation being used is

The textbook refers to building 'mousetraps.' What does this have to do with the marketing concept?

The marketing concept states that an organization

In the multi-segment approach,the marketer directs one marketing strategy toward a single market segment.

A marketing strategy consists of

A target market is a group of people who have a need,purchasing power,and the desire and authority to spend money on goods,services,and ideas.

Psychographic characteristics of segmentation include personality characteristics,motives,and lifestyles.

After the product orientation came the sales orientation of the mid-20^th century.Supply exceeded demand and businesspeople and and _ became the most important marketing activities.

After analyzing its own resources and unique abilities,a company is now trying to determine what group of customers it can satisfy with a good or service.It is in the process of choosing a

Salt,sugar,and many agricultural products are sold using which of the following approaches?

Which of the following requires organizations to gather information about customer needs,share that information throughout the entire firm,and use that information to help build long-term relationships with customers?

Which of the following can be changed quickly to stimulate demand or respond to competitors' actions?

Distribution is sometimes referred to as

Briefly describe the evolution of the marketing concept from the Industrial Revolution to the 21^st century.

Products usually have both favorable and unfavorable attributes.

Quiz 11: Customer Driven Marketing

If a company develops an advertising campaign that targets a segment of consumers with a certain income and education,the company is using the following segmentation variable:

In the 21st century,________ remains an essential element of any marketing strategy to develop and manage long-term customer relationships.

The marketing mix is a combination of

The first major step of a marketing strategy is to

A marketing strategy is a plan of action for developing,pricing,distributing,and promoting products that meet the needs of specific customers.

If a company markets to a segment of people who have a certain lifestyle,the type of segmentation being used is

The textbook refers to building 'mousetraps.' What does this have to do with the marketing concept?

The marketing concept states that an organization

In the multi-segment approach,the marketer directs one marketing strategy toward a single market segment.

A marketing strategy consists of

A target market is a group of people who have a need,purchasing power,and the desire and authority to spend money on goods,services,and ideas.

Psychographic characteristics of segmentation include personality characteristics,motives,and lifestyles.

After the product orientation came the sales orientation of the mid-20th century.Supply exceeded demand and businesspeople and ________ and _________ became the most important marketing activities.

After analyzing its own resources and unique abilities,a company is now trying to determine what group of customers it can satisfy with a good or service.It is in the process of choosing a

Salt,sugar,and many agricultural products are sold using which of the following approaches?

Which of the following requires organizations to gather information about customer needs,share that information throughout the entire firm,and use that information to help build long-term relationships with customers?

Which of the following can be changed quickly to stimulate demand or respond to competitors' actions?

Distribution is sometimes referred to as

Briefly describe the evolution of the marketing concept from the Industrial Revolution to the 21st century.

Products usually have both favorable and unfavorable attributes.

In the 21^st century,________ remains an essential element of any marketing strategy to develop and manage long-term customer relationships.

After the product orientation came the sales orientation of the mid-20^th century.Supply exceeded demand and businesspeople and and _ became the most important marketing activities.

Briefly describe the evolution of the marketing concept from the Industrial Revolution to the 21^st century.