In which of the following scenarios does a Pantone color swatch book cease to facilitate business-to-business marketing?
A) When kitchen remodeler uses it to color coordinate a client's refrigerator with her Corian countertop.
B) When the client in a. purchases the same color swatch book and cuts it up to make a color collage out of it to decorate her new kitchen.
C) When it is an outdated Pantone color swatch book.
D) When the remodeler returns the book to the countertop maker.
E) none of the above

Question

Quizplus · Accepted Answer

The key characteristic distinguishing business products from consumer products is intended use,not physical characteristics.In this case,a regular consumer has appropriated a business product and made it into a consumer good.

In Which of the Following Scenarios Does a Pantone Color