Question 1

Marcus can network with sports properties by liking the sports entity on Facebook.Through Facebook,he can learn more about the sports property and even interact with its representatives.

Accepted Answer

By liking a sports entity on Facebook, Marcus can learn more about it and interact with its representatives as social media enables networking and communication between individuals and organizations.

Question 2

Many ticket sales can be closed in one contact while a sponsorship deal may take weeks or months and involve multiple meetings.

Accepted Answer

Ticket sales are usually simpler transactions that can be closed in one contact, while sponsorship deals are more complex and may require several negotiations and meetings before they are finalized.

Question 3

Because individuals tweet personal opinions,Twitter is not an effective source of information about sports properties.

Accepted Answer

Twitter can be an effective source of information about sports properties as it allows for direct communication from the properties themselves, athletes, journalists, and experts, despite also containing personal opinions.

Question 4

A definition of networking can be reduced to three words: "building good relationships."

Accepted Answer

Networking is about forming and building connections with people in order to establish mutually beneficial relationships. Building good relationships is an essential part of networking, as it helps to create trust, credibility, and a positive reputation. By building strong relationships, individuals can expand their professional network, gain access to new opportunities, and enhance their career prospects.

Question 5

Work experience that is valuable to sports organizations is experience in the service industry,especially in customer service roles or frontline positions.

Accepted Answer

Experience in the service industry, especially in customer service roles or frontline positions, can be valuable to sports organizations as they often deal with fans and customers directly. It can also indicate strong communication and interpersonal skills, which are important qualities in the sports industry.

Question 6

Gaining experience for a career in marketing is about developing knowledge and passion for sports that can benefit a sports property.

Accepted Answer

Gaining experience for a career in marketing involves developing a broad set of skills including understanding consumer behavior, mastering digital marketing tools, analytics, strategic planning, and communication skills, not just developing knowledge and passion for sports.

Question 7

Successful event managers are able to creatively solve problems as well as coordinate vendors,suppliers,and staff to make sure an event goes as planned.

Accepted Answer

Successful event managers must be able to troubleshoot and handle unexpected challenges that may arise during an event. They also play an important role in coordinating the various aspects of the event, including vendors, suppliers, and staff, to ensure that everything runs smoothly as planned.

Question 8

In the book Rules of the Red Rubber Ball,author Kevin Carroll identifies the following guidelines for pursuing a person's passion except

Accepted Answer

Building a network is not a guideline for pursuing a person's passion according to the book Rules of the Red Rubber Ball.

Question 9

Internships are valuable because they give students an opportunity to apply knowledge developed in their college courses in a work situation with a sports property.

Accepted Answer

Internships allow students to gain practical experience and apply the theoretical knowledge gained in their coursework to real-world situations in their chosen field, including the sports industry. They also provide an opportunity for students to develop professional contacts and potentially secure future employment opportunities.

Question 10

In most sports organization,once a season ticket sale is made by a salesperson,the customer is turned over to a customer service representative who serves as a liaison between the sports organization and customer.

Accepted Answer

It is common practice for sports organizations to assign a customer service representative to season ticket holders to handle their needs and concerns. Once the sale has been completed by a salesperson, the customer service representative takes over as the main point of contact for the customer.

Question 11

In the book Rules of the Red Rubber Ball,author Kevin Carroll identifies the following guidelines for pursuing a person's passion except

Accepted Answer

While the other three choices (maximizing the day, preparing to shine, and speaking up) are all listed as guidelines for pursuing one's passion in the book, developing a portfolio of work is not specifically mentioned. However, this could still be a valuable practice to showcase one's skills and accomplishments.

Question 12

Valid internships will give students varied experiences and help position them to compete for entry-level positions after graduation.

Accepted Answer

Valid internships provide hands-on experience to students and make them more competitive in the job market after graduation.

Question 13

Most internships in sports marketing are paid because the demand for internships is greater than the supply of students to fill them.

Accepted Answer

This statement is not entirely accurate. While some sports marketing internships may be paid, many are unpaid. The reason for this is that internships are often seen as a way for students to gain valuable experience and make connections in the industry, rather than just a means of earning income. Therefore, companies typically receive more applicants than they can afford to pay, and ultimately select interns based on their qualifications and potential rather than their ability to pay. Additionally, there are often legal and ethical issues around hiring unpaid interns, so companies may have to be careful about offering paid internships only to those who meet certain criteria.

Question 14

A passion for sports influences many to pursue a career in sports marketing.

Accepted Answer

It is true that many people who have a passion for sports choose to pursue a career in sports marketing.

Question 15

Ticket sales jobs can focus on the following except

Accepted Answer

The question states that ticket sales jobs can focus on the following EXCEPT for sponsorship tickets, therefore C is the correct answer as it is the only choice that is not mentioned. A, B, and D are all valid focuses for ticket sales jobs.

Question 16

One of the greatest obstacles faced by students seeking to work in sports marketing is a lack of education.

Accepted Answer

The greatest obstacles often include intense competition for positions, the need for practical experience, and networking within the sports industry, rather than a lack of education.

Question 17

In selling sponsorships,the salesperson has little flexibility in the price but can negotiate benefits and terms.

Accepted Answer

The answer of In selling sponsorships,the salesperson has little flexibility...

Question 18

Types of marketing careers in the sports industry include the following except

Accepted Answer

The other three options (brand communications, event marketing/management, and marketing operations) are types of marketing careers that can be found in the sports industry. However, vendor is not a marketing position, as vendors are typically individuals or companies who sell or supply products or services to sports organizations, rather than marketing professionals within those organizations.

Question 19

To be effective,networking should be done face-to-face.

Accepted Answer

Networking can be done effectively both face-to-face and online. Online networking through social media platforms and professional networking websites can also be highly effective in expanding professional connections and opportunities.

Question 20

The primary entry-level opportunity in many sports organizations is in

Accepted Answer

Ticket sales is often the most common entry-level opportunity in many sports organizations. It provides an opportunity to learn about the organization's operations and gain valuable customer service and sales skills. This role also often provides opportunities for career advancement within the organization.

Quiz 14: Preparing Future Sports Marketers

Marcus can network with sports properties by liking the sports entity on Facebook.Through Facebook,he can learn more about the sports property and even interact with its representatives.

Many ticket sales can be closed in one contact while a sponsorship deal may take weeks or months and involve multiple meetings.

Because individuals tweet personal opinions,Twitter is not an effective source of information about sports properties.

A definition of networking can be reduced to three words: "building good relationships."

Work experience that is valuable to sports organizations is experience in the service industry,especially in customer service roles or frontline positions.

Gaining experience for a career in marketing is about developing knowledge and passion for sports that can benefit a sports property.

Successful event managers are able to creatively solve problems as well as coordinate vendors,suppliers,and staff to make sure an event goes as planned.

In the book Rules of the Red Rubber Ball,author Kevin Carroll identifies the following guidelines for pursuing a person's passion except

Internships are valuable because they give students an opportunity to apply knowledge developed in their college courses in a work situation with a sports property.

In most sports organization,once a season ticket sale is made by a salesperson,the customer is turned over to a customer service representative who serves as a liaison between the sports organization and customer.

In the book Rules of the Red Rubber Ball,author Kevin Carroll identifies the following guidelines for pursuing a person's passion except

Valid internships will give students varied experiences and help position them to compete for entry-level positions after graduation.

Most internships in sports marketing are paid because the demand for internships is greater than the supply of students to fill them.

A passion for sports influences many to pursue a career in sports marketing.

Ticket sales jobs can focus on the following except

One of the greatest obstacles faced by students seeking to work in sports marketing is a lack of education.

In selling sponsorships,the salesperson has little flexibility in the price but can negotiate benefits and terms.

Types of marketing careers in the sports industry include the following except

To be effective,networking should be done face-to-face.

The primary entry-level opportunity in many sports organizations is in