The Ritz-Carlton hotel chain is renowned for its service and individual treatment of its customers.All service staff and employees have note pads and are taught to record every little piece of information they learn about a customer.If a business traveler ordered soft pillows,only wanted martinis in his mini bar,and needed access to a fax machine,he would find all of these amenities in his room when he arrived.The Ritz-Carlton is basing its CRM on which of the following trends?
A) Time Savings
B) Personalization
C) Loyalty marketing
D) Technology
E) All of these

Question

Quizplus · Accepted Answer

Consumers are more and more likely to equate good service with personalized service.

The Ritz-Carlton Hotel Chain Is Renowned for Its Service and Individual