Question 1

Marketers can precisely target their customers according to demographics,geographics,and psychographics with:

Accepted Answer

With direct mail,marketers can precisely target their customers according to demographics,geographics,and even psychographics.

Question 2

_____ carry a limited line of high-turnover,high-priced goods and resemble miniature supermarkets.These self-service stores are typically located near residential areas and are open long hours,seven days a week.

Accepted Answer

This describes convenience stores.

Question 3

Southwestern Company recruits and trains college students to sell educational reference books,software,and children's books door-to-door.This form of non-store retailing is called:

Accepted Answer

Direct retailing is the selling of products by representatives who work door-to-door,office-to-office,or at home sales parties.

Question 4

The party in a franchise relationship that is an individual or business granted the right to sell another party's product is called the:

Accepted Answer

The franchisee sells the franchisor's products.

Question 5

Off-price retailers:

Accepted Answer

Off-price retailers usually don't ask for return privileges.

Question 6

_____ is the retailing strategy of offering consumers very limited service and carrying a broad assortment of well-known,nationally branded "hard goods."

Accepted Answer

This describes full-line discounters.

Question 7

_____ are retailers that compete on the basis of low prices,high turnover,and high volume.

Accepted Answer

This is the definition of discount stores.Convenience stores are miniature supermarkets,carrying only a limited line of high-turnover convenience goods.

Question 8

Telemarketing can consist of either unsolicited _____ sales calls,or _____ sales calls,which allow companies to receive orders through toll-free telephone numbers.

Accepted Answer

Outbound telemarketing is generally used for unsolicited selling,while inbound calls are from customers placing orders.

Question 9

Prices are usually higher in convenience stores than in supermarkets because convenience stores offer:

Accepted Answer

Convenience stores carry a limited amount of high-turnover,high-priced goods and resemble miniature supermarkets.Customers patronize these stores because of convenience.

Question 10

_____ refers to the techniques used to get consumers to buy from their home.Those techniques include direct mail,catalogs and mail-order,telemarketing,and electronic retailing.

Accepted Answer

Direct marketing includes techniques,such as catalogs and telemarketing,to get consumers to make a purchase from their home,office,or other nonretail setting.

Question 11

_____ sell a limited selection of brand name appliances,household items,and groceries,usually in bulk on a cash-and-carry basis to members only.

Accepted Answer

This describes warehouse membership clubs.

Question 12

A _____ is an off-price retailer that is owned and operated by a manufacturer and carries one line of merchandise--its own.

Accepted Answer

This describes a factory outlet.

Question 13

_____ is a type of shopping available to consumers with access to the Internet.

Accepted Answer

Online retailing,also called e-tailing,is a type of shopping available to consumers with access to the Internet.

Question 14

Kroger is the second-largest supermarket chain in the United States.Which of the following is the most likely reason why Kroger supermarkets sell all types of foodstuffs as well as nonfood products including a wide range of eyewear and accessories?

Accepted Answer

In many cases,supermarkets offer a wide variety of nontraditional goods and services under one roof (a strategy called scrambled merchandising)to respond to consumers who want convenience.

Question 15

_____ refers to shopping without visiting a store and is currently growing faster than in-store shopping because of the consumer demand for convenience.

Accepted Answer

Non-store retailing is selling to consumers through other means than by visiting a store.

Question 16

The Cedar Store carries a full line of cedar swings,gliders,garden benches,and tables.All of its products can be purchased through its Web site.The site has done well since the Cedar Store's products do not need to be touched or smelled before purchase.The Cedar Store is engaging in:

Accepted Answer

Online retailing is a two-way interactive service offered to users with personal computers.

Question 17

A(n)_____ is a continuing relationship in which an individual or business grants business rights to operate or sell a product to another individual or business.

Accepted Answer

A franchise is a continuing relationship in which a franchiser grants to a franchisee the business rights to operate or sell a product.

Question 18

A retail operation that has a 90,000-square-foot facility and houses a florist,baker,bank,craft shop,photo finisher,dry cleaner,and pharmacy under the same roof as grocery and household items would be called a:

Accepted Answer

Supercenters offer an array of products and services,as well as groceries.

Question 19

Toys "R" Us sells a huge assortment of toys and children's books at greatly reduced prices.It offers customers few services and competes on the basis of moderate to low prices on the large quantities of merchandise it stocks.Toys "R" Us is an example of a:

Accepted Answer

A specialty discount store (also called a category killer)offers a nearly complete selection of single-line merchandise and uses self-service,discount prices,high volume,and high turnover to its advantage.

Question 20

_____ is the most pervasive retail business in the United States.Consumers get products out of automated machines,and it accounts for billions of dollars worth of goods each year in the United States.

Accepted Answer

Automatic vending is the use of machines to offer goods for sale.

Quiz 27: Marketing Channels and Retailing