Question 1

The most popular microblog is:

Accepted Answer

Twitter is the most popular microblogging platform; it requires that posts be no more than 140 characters long.

Question 2

Bethany follows several blogs every day and checks into YouTube frequently to watch the latest videos.She doesn't have her own Web site,and she almost never makes any comments on the sites she visits; she just enjoys reading and watching.Bethany would best be characterized as which type of social media user?

Accepted Answer

Spectators read blogs,listen to podcasts,watch videos,and generally consume media.

Question 3

Which of the following is NOT a social networking site?

Accepted Answer

All of these are social networking sites.

Question 4

_____ disseminate marketing-controlled information and are effective platforms for developing thought leadership and fostering better relationships with stakeholders.

Accepted Answer

Corporate blogs disseminate marketing-controlled information and are effective platforms for developing thought leadership,fostering better relationships with stakeholders,maximizing search engine optimization,attracting new customers,endearing the organization with anecdotes and stories about brands,and providing an active forum for testing new ideas.

Question 5

From a marketing standpoint,the most useful Facebook feature is probably _____,which allows a brand to communicate directly with fans via status updates.

Accepted Answer

The Wall allows marketers to build databases of interested stakeholders.

Question 6

Which type of social media user posts comments,ratings,and reviews of products and services on blogs and forums?

Accepted Answer

This is the definition of a critic.

Question 7

"Conversationalists" are social media users who:

Accepted Answer

The relatively new category of "conversationalists" represents 31 percent of social media users.

Question 8

A company would probably NOT want to use Twitter to:

Accepted Answer

Twitter's 140-character limit would likely make it difficult for a customer to follow difficult instructions.The company could,however,use Twitter to direct the customer to a Web page where the instructions could be found.

Question 9

Corina is a big fan of the British television program Doctor Who.She writes about her love of all things Whovian on her ______,called Wibbly Wobbly Ramblings,where readers can post comments about what she has written.

Accepted Answer

Corina has a blog about Doctor Who.

Question 10

A publicly accessible Web page that functions as an interactive journal is called a(n):

Accepted Answer

This is the definition of a blog,on which readers can post comments on the author's entries.

Question 11

Crock of Love prepares and delivers from-scratch meals directly to their customers' homes. Crock of Love has its own Web site,Facebook page,and Twitter account,but the company's owner,Nikki, frequently makes helpful comments on food-related blogs and participates in online discussions about recipes and desserts.In so doing,Nikki is MOST LIKELY trying to:

Accepted Answer

Organizations can position themselves as helpful and benevolent-and thus improve their reputations-by participating in other forums and discussions.

Question 12

Of the following,who is MOST likely to be a LinkedIn user?

Accepted Answer

LinkedIn is used primarily by professionals who wish to build their personal brands online and businesses who are recruiting employees and freelancers.

Question 13

A Web site that allows individuals to connect with friends,peers,and business associates is called a:

Accepted Answer

This defines a social networking site,which people use to make connections around shared interests,shared environments,or personal relationships.

Question 14

Brands,organizations,and nonprofits that use Facebook:

Accepted Answer

As opposed to individual profiles,corporate Facebook pages are public and subject to search engine indexing.

Question 15

Blogs with strict post length limits are called:

Accepted Answer

This is the definition of microblogs.

Question 16

Marcie and Alyssa are going to the football game this afternoon.Alyssa notices that Marcie is sitting at her computer,and she calls out to ask if Marcie is ready to go."Just a second," replies Marcie."I just want to tweet to everyone where we'll be." Because Alyssa knows a lot about social media,she knows that Marcie is:

Accepted Answer

Twitter posts are commonly called tweets.

Question 17

Patrick goes to the movies three or four times each week.He operates a blog where he writes long,detailed reviews of the latest releases.Patrick's blog would best be described as a:

Accepted Answer

Noncorporate blogs are independent and not associated with the marketing efforts of any particular company or brand.The information on noncorporate blogs is not controlled by marketers.

Question 18

Without context,measurements are _____:

Accepted Answer

Without context,measurements are meaningless.

Question 19

TwitPic,Flickr,and Photobucket are all examples of:

Accepted Answer

Media sharing sites allow users to upload and distribute multimedia content like videos and photos.

Question 20

Which of the following statements about the use of social media in marketing is TRUE?

Accepted Answer

Most marketers understand that social media is a worthwhile investment.

Quiz 35: Social Media and Marketing