What type of a scale asks the respondent to state his / her agreement or disagreement with a series of statements about a specific brand in terms of a five-point scale ranging from strongly agree to strongly disagree?
A) Likert scale
B) Semantic differential scale
C) Paired-comparison scale
D) Constant sum scale
E) Numerical scale
Correct Answer:
Verified
Q2: Which of the following scales is typically
Q3: A respondent can communicate her intensity of
Q4: A scale should have all of the
Q5: In sample 1, the age of respondents
Q6: What type of scale structure is being
Q7: In order to estimate respondents' satisfaction with
Q8: During construct development, a researcher is forced
Q9: Which one of the following statements about
Q10: Which of the following measures of dispersion
Q11: Which of the following is NOT an
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