The category of buyers that tends to enjoy novelty and is regarded as opinion leaders for particular product categories and spreads the word are called:
A)early adopters.
B)early majority.
C)late majority.
D)innovators.
E)laggards.

Question

Quizplus · Accepted Answer

The category of buyers described as enjoying novelty and being opinion leaders for particular product categories are early adopters. They are the first to try new products and services, and their opinions are highly respected by others. Innovators are the first to adopt new products, while the early majority and late majority follow suit after the product has been proven successful. Laggards are the last to adopt new products and are often resistant to change.

The Category of Buyers That Tends to Enjoy Novelty and Is