Question 1

As part of its sustainable development drive,Voiceover Inc.purchases more than 10,000 megawatt hours of green power,which reduces its greenhouse gas emissions by 21 percent annually.The company is demonstrating:

Accepted Answer

Voiceover Inc.'s purchase of green power demonstrates corporate social responsibility, which refers to a business's actions that benefit society and the environment, in addition to producing profits. By reducing greenhouse gas emissions, the company is contributing to the fight against climate change and promoting a sustainable future.

Question 2

In which of the following steps of ethical decision making does a firm decide who the individuals and groups are that have an interest in the outcome of a decision?

Accepted Answer

Gathering information and identifying stakeholders is the step in ethical decision-making where a firm decides who the individuals and groups are that have an interest in the outcome of a decision. This step involves conducting a stakeholder analysis to determine the potential impact of decisions on stakeholders and their concerns, needs, and expectations.

Question 3

As part of its emergency response plan to a crisis situation related to the safety of employees,Frazer Inc.closed down several of its steel-cutting factories.Although the media reported that Frazer's decision had a ripple effect throughout the steel industry,the company's reputation,credibility,and trustworthiness did not suffer.In the context of strategic planning,Frazer considered whether the firm:

Accepted Answer

The situation described in the scenario relates to emergency response planning, and Frazer's decision to close down several factories was part of its plan to ensure the safety of its employees. Therefore, the most relevant question for strategic planning in this context is whether the company had systems in place to respond to emergency requirements. This suggests that the best answer is D. The other options mentioned may be relevant in other contexts, but they are not directly related to this particular situation.

Question 4

During a data collection project by a marketing research firm,the respondents were not informed about the real purpose of the study.Recognizing the ethical implications of this act,the firm halts the research project.It then holds a meeting to find an ethical way of going forward with the project.In which of the following stages of ethical decision making does this action by the firm occur?

Accepted Answer

The firm is actively brainstorming and evaluating alternatives to find an ethical way to proceed with the project, which falls under stage D of ethical decision making. The other stages include identifying issues and gathering information (A and C), promoting a company's social responsibility efforts (B), and choosing a course of action (E).

Question 5

As part of its sustainable development drive,Voiceover has begun to provide its customers with electronically generated bills,thus reducing its paper consumption by more than 37 tonnes.The company is demonstrating:

Accepted Answer

The company's initiative to provide electronically generated bills reflects its commitment to corporate social responsibility, as it aims to reduce its environmental impact and promote sustainable practices.

Question 6

Celebrities stopped endorsing BodyShine Inc.'s products because the products were being manufactured using child labour in poor working conditions.The management at BodyShine needs to address whether it:

Accepted Answer

The answer of Celebrities stopped endorsing BodyShine Inc.'s products because...

Question 7

Research has shown that the firms that respond in the first few hours of a crisis with an organized plan and with compassion for those affected are more likely to:

Accepted Answer

According to the given information, firms that respond quickly and with an organized plan and compassion are more likely to suffer fewer long-term negative effects on their reputations and the level of trust among consumers. Therefore, option D is the correct choice. Options A, B, C, and E are not supported by the information given in the question.

Question 8

Helten Inc.,an automobile company,has emergency response plans in place just in case it ever encounters an industrial accident.Helten also ensures that its emergency systems are adaptive to the changing external conditions.In the context of strategic planning,Helten's activity occurs in the phase of:

Accepted Answer

The answer of Helten Inc.,an automobile company,has emergency response plans...

Question 9

In which step of ethical decision making is it crucial for the management of a firm to investigate any potential issues associated with the various options available?

Accepted Answer

The answer of In which step of ethical decision making...

Question 10

The manager is faced with the dilemma of doing what is beneficial for the firm in the short run and doing what is right and beneficial for the firm and society in the long run.To address this conflict,the firm's:

Accepted Answer

By aligning the firm's long-term goals with its short-term goals, the manager can ensure that what is beneficial for the firm in the short run is also beneficial for the firm and society in the long run. This approach avoids the conflict between short and long-term goals and promotes ethical and sustainable decision-making. The other options (A, B, C, and E) do not provide an adequate solution to the dilemma.

Question 11

During which phase of the strategic marketing plan would a firm address whether its employees have acted ethically in accordance with the firm's ethical values?

Accepted Answer

The control phase of the strategic marketing plan involves evaluating the results of the implementation phase to ensure that the plan's objectives are met. This includes assessing whether the firm's ethical values were upheld by its employees during the implementation phase. Therefore, option C is the correct answer.

Question 12

A chart representing the steps involved in an ethical decision-making framework 
-The manager of a marketing research firm,which has collected data from consumers,has discovered that the data is being used in a way that might mislead the public.In the context of ethical decision making,the manager is in the stage of:

Accepted Answer

The manager is in the stage of identifying the issue. They have discovered that the data collected by the firm is being used in a way that might mislead the public, hence they have identified the issue.

Question 13

Which of the following terms best defines a person's ability to move normally in public spaces with the expectation that his or her whereabouts will not be recorded for subsequent use?

Accepted Answer

Locational privacy refers to the ability to control and limit the collection, use, and disclosure of one's location data. This includes the ability to move freely in public spaces without being recorded or tracked by devices or systems that could be used to monitor or analyze one's activities or behavior. Procedural fairness, accuracy of representation, consumerism, and corporate social responsibility are all important concepts in their own right, but they are not directly related to the issue of locational privacy.

Question 14

By hiring a team to investigate and report working and environmental conditions at its offshore contract manufacturing facility,SharpCut Knives Inc.has addressed the ethical question concerning whether the firm:

Accepted Answer

Hiring a team to investigate and report working and environmental conditions at its offshore contract manufacturing facility shows that SharpCut Knives Inc. is taking responsibility for ensuring workers are treated fairly and paid a living wage. This demonstrates ethical behavior and addresses the ethical question regarding the treatment of workers at the facility.

Question 15

Ensuring that all potential ethical issues raised in the planning phase of a firm have been addressed and that all employees of the firm have acted ethically is the key task in the phase of:

Accepted Answer

The control phase of the firm's operations involves monitoring and evaluating the actions of employees, ensuring ethical standards are upheld and any issues that arise are addressed appropriately. This phase is critical to maintain the firm's reputation and avoid legal or ethical violations, making it the best choice for addressing potential ethical issues and ensuring ethical behavior by employees.

Question 16

Kingston Inc.,a garment manufacturing company,has manufacturing units located in several economically backward countries.Its objective is to take advantage of the lower production and labour costs in these countries.In this scenario,there is a legitimate ethical concern about the company's:

Accepted Answer

The ethical concern in this scenario is Kingston Inc.'s sourcing decisions. By deliberately choosing to manufacture in economically backward countries solely to take advantage of lower production and labour costs, the company may be perpetuating human rights abuses, including poor working conditions, low wages, and potential exploitation of workers. This goes against ethical principles of fair labor practices and social responsibility.

Question 17

In the context of strategic marketing planning process,the evaluation of how each potentially ethical issue raised in the planning process has been addressed by the firm occurs in the phase of:

Accepted Answer

The evaluation of how ethical issues have been addressed by the firm occurs in the control phase of the strategic marketing planning process. This is the phase where the performance of the plan is monitored and adjustments are made as needed. It is also where ethical considerations are evaluated to ensure that the plan and its execution align with the firm's values and ethical standards.

Question 18

Denny is evaluating whether his company's actions have a negative impact on any of its stakeholder groups.This evaluation of the ethical implications occurs during the phase of:

Accepted Answer

The answer of Denny is evaluating whether his company's actions...

Question 19

In which stage of strategic planning are managers evaluated on their actions from an ethical perspective?

Accepted Answer

During the Control stage of strategic planning, managers' actions and decisions are evaluated to ensure they align with the company's ethical standards and strategic goals. This stage involves monitoring and assessing the effectiveness and appropriateness of the strategies implemented.

Question 20

When the manager weighs the cost of recalling the phones against the cost of potential lawsuits,he is:

Accepted Answer

The manager is faced with a decision where there are conflicting outcomes – recalling the phones is costly but potential lawsuits are also costly. The manager must weigh these options and choose the best course of action.

Quiz 18: Advertising, Public Relations, and Sales Promotions