Question 1

__________ are special incentives offering reduced prices for a limited time,offered to retailers to get them to try a new product.

Accepted Answer

Introductory price promotions are discounts or incentives offered to retailers for a limited time to encourage them to try a new product. They are intended to generate interest and quickly increase sales of a new product.

Question 2

Now that the consumer demand was building for Miranda's new organic shampoo,she and her team faced a new set of decisions.Which of the following is NOT one of the decision items on the agenda for the team discussion of Place in the marketing mix for a new product launch?

Accepted Answer

Packaging colors are related to the Product element in the marketing mix, not the Place element. The other options all relate to Place, specifically distribution and retail strategy.

Question 3

Golf ball manufacturers use "Iron Mike," a machine that swings a golf club at a constant velocity,to test the distance for new golf ball designs.When using Iron Mike,the manufacturers are engaged in:

Accepted Answer

The answer of Golf ball manufacturers use "Iron Mike," a...

Question 4

Before Segway manufactured their two-wheel people movers,they built a prototype and had staff engineers test it for performance and stability.At this stage,Segway was involved in:

Accepted Answer

The answer of Before Segway manufactured their two-wheel people movers,they...

Question 5

Ken's new product seemed like a perfect new addition to the product line,but he was getting some pushback from distributors,who did not seem to want to take on the new product.What options would make the most sense for Ken?

Accepted Answer

All of these options are viable solutions to address the pushback from distributors. Generating additional demand with customers can create a pull for the product, therefore increasing the interest from distributors. Offering educational efforts and technical support can help alleviate any concerns or uncertainties that distributors or customers may have. Providing financial incentives can also encourage distributors to take on the new product. A combination of these approaches may be the most effective way to address the pushback.

Question 6

Which of the following would NOT be part of the launch of a new product?

Accepted Answer

Starting to make preliminary decisions about the target market is not a part of the launch of a new product. It should have been decided before the launch process begins. The other options are important aspects of a successful product launch.

Question 7

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Car racing provides an opportunity for:

Accepted Answer

The answer of One reason auto companies spend millions on...

Question 8

If a new product concept gets positive evaluations from potential customers,the next step for a marketer is:

Accepted Answer

After receiving positive evaluations, the next step is product development, where the concept is turned into a physical product or prototype for further testing and refinement.

Question 9

The __________ step in the product development process is critical because it requires tremendous resources and extensive coordination of all aspects of the marketing mix.

Accepted Answer

The product launch is the critical step in the product development process that requires tremendous resources and extensive coordination of all aspects of the marketing mix. It is the stage when the product is introduced to the market, and the success of the product depends on how well it is received by the target audience. This step involves a comprehensive plan and execution of various marketing strategies. Therefore, the correct answer is B, product launch.

Question 10

Dee has a new product concept for her Internet anti-piracy software company.She knows she needs to do exploratory research such as:

Accepted Answer

All of these methods are appropriate for exploratory research. In-depth interviews can provide insights into consumer behavior and motivations. Focus groups can generate discussion and ideas among a group of potential customers. Internet surveys can reach a large audience and gather data quickly. Trade show intercept surveys can capture responses from attendees in a specific industry or market. Using a combination of these methods will provide a comprehensive understanding of the product concept and target audience.

Question 11

Before the development of computer-assisted design software,many firms handcrafted __________,wooden or clay models that served as rough physical representations of the new product.

Accepted Answer

The sentence mentions "rough physical representations of the new product," which best fits the definition of a prototype rather than premarket tests, blockbusters, storyboards, or designer models.

Question 12

When conducting exploratory research for her firm's new Internet anti-piracy software,Dee knows the most important question is:

Accepted Answer

The most important question when conducting exploratory research for a new product should be whether or not there is a demand for it among potential customers. Knowing whether or not respondents would purchase the software if it becomes available will provide valuable information on the market potential for the product. The other options, such as time to market, pricing, and distribution channels, are important considerations but are secondary to assessing market demand.

Question 13

A marketing professor in Ithaca,New York maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.

Accepted Answer

The museum of failed consumer products most likely failed during the test marketing stage, as this is when the product is introduced to a limited geographic area to determine its potential success before a full launch. The other stages listed are not as likely to result in actual failures that end up in a museum, and pretesting and concept testing are more preliminary stages before test marketing.

Question 14

When McDonalds comes up with a new drink or sandwich for its fast food stores,they often market it in a dozen or so of their outlets.When they do this,they are engaged in:

Accepted Answer

When McDonalds markets a new product in a limited number of outlets, it is conducting test marketing. This allows them to evaluate how successful the new product will be and make any necessary changes before launching it nationally. Pretesting typically refers to testing the effectiveness of advertising or other marketing materials, while product development is the process of creating the actual product. Concept testing is typically done earlier in the product development process to get feedback on potential ideas or concepts. Product launch refers to the actual release of the product to the market.

Question 15

Michaela took her idea for a new toy for pre-school aged children through a long product development process,and she had just concluded a very successful market test.She was making a list of what she'd need to do to launch the product.Which of the following should appear on her to-do list?

Accepted Answer

All of these should appear on Michaela's to-do list when launching her new toy. It is important to confirm the target market and positioning to ensure effective marketing strategies. Finalizing the marketing mix and budget will also be necessary for successful product launch.

Question 16

Lorraine belongs to a national consumer panel created by a market research company.She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products.The national consumer panel Lorraine is part of is engaged in:

Accepted Answer

The answer of Lorraine belongs to a national consumer panel...

Question 17

When testing new products,most firms consider the question of whether testing products on animals:

Accepted Answer

Most firms consider whether testing products on animals should be done only when the new product contributes to the health and well-being of human users. This suggests that testing on animals should only be conducted when absolutely necessary and not for frivolous reasons. Testing should be done in a responsible and ethical manner, which could involve conducting tests in the animal's natural environment, regardless of company size or geographic location.

Question 18

Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers.Kristina will ask consumers what they think of the clothing,but the most important question is:

Accepted Answer

The most important question for Kristina is whether or not consumers would purchase the swimwear if it becomes available. This will determine the success of her product and whether or not it's worth investing in production and retail. The other options are important considerations, but they are secondary to knowing if there is demand for the product.

Question 19

During concept testing for a new product,a marketer will likely ask:

Accepted Answer

During concept testing, a marketer would likely ask all of these questions to better understand the potential success and reception of the new product. They would want to know if consumers would buy it, how often they would purchase it, if they think it's a good value, and whether they would buy it for themselves or as a gift. By asking these questions, the marketer can gather valuable insights and feedback to refine and improve the product before it goes to market.

Question 20

Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in:

Accepted Answer

Barbara is conducting alpha testing, which is a type of testing done by a company to identify and fix any issues with a product before releasing it to the market. In alpha testing, the product is tested in-house, typically by employees or a select group of testers.

Quiz 11: Developing New Products