Question 1

The three components of an attitude are:
A) cognitive,affective,and behavioral.
B) connected,applicable,and bearable.
C) confident,achievable,and believable.
D) consistent,affordable,and particular.
E) none of these.

Accepted Answer

The three components of an attitude are cognitive (beliefs and thoughts), affective (emotions and feelings), and behavioral (actions and intentions).

Question 2

Marketers love consumers who engage in __________,buying their company's product with little thought or consideration of alternatives.
A) compensatory decisions
B) limited problem solving
C) extended problem solving
D) reference group consumption
E) habitual decision making

Accepted Answer

Consumers who engage in habitual decision making are those who repeatedly buy the same product or brand without much thought or consideration of alternatives. Marketers love these types of consumers because they are loyal and are less likely to switch to a competitor's product.

Question 3

For which of the following purchases would consumers most likely engage in limited problem solving?
A) College courses
B) A new car
C) A home
D) Coffee to go,for a regular coffee drinker
E) A location for a large wedding reception

Accepted Answer

The answer of For which of the following purchases would...

Question 4

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Superbowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different--and more expensive--kind of tortilla chip after tasting it.Marketers identify this as a success story of:
A) learning.
B) taste heuristics.
C) social factors.
D) advertisements.
E) in-store demonstrations.

Accepted Answer

The success story is attributed to in-store demonstrations as Steve was able to sample different varieties of salsa and eventually chose the ones he liked after trying them.

Question 5

Many states have laws regulating the prices businesses charge during emergencies like hurricanes.These laws are designed to protect consumers whose __________ state may impair their ability to make sound purchase decisions.
A) shopping
B) social
C) theoretical
D) temporal
E) ecclesiastical

Accepted Answer

The answer of Many states have laws regulating the prices...

Question 6

The consumer's level of involvement can lead to two types of decision-making processes: __________ and __________.
A) extended problem solving; limited problem solving
B) culturally influenced; autonomous
C) economic; social
D) physiological / safety; esteem / self-actualization
E) historic; aspirational

Accepted Answer

The two types of decision-making processes based on the consumer's level of involvement are extended problem solving and limited problem solving. Extended problem solving occurs when the consumer is highly involved in the purchase decision and conducts extensive research before making a decision. Limited problem solving occurs when the consumer is lightly involved in the purchase decision and makes a decision quickly based on minimal information.

Question 7

Consumers use and process different aspects of advertising or messages.__________ yields greater attention and deeper processing,and leads to strong attitudes and purchase intentions.
A) An external locus of control
B) High involvement
C) Low involvement
D) Differential content
E) Internet advertising

Accepted Answer

High involvement refers to a situation where a consumer is highly motivated to process and understand an advertising message. When consumers are highly involved, they pay greater attention and engage in deeper processing, leading to stronger attitudes and purchase intentions. This is in contrast to low involvement, where consumers may pay little attention to advertising and engage in superficial processing.

Question 8

There is an old saying,"Never go to the grocery store hungry." This saying suggests that a consumer's __________ state may adversely affect purchasing decisions.
A) shopping
B) social
C) theoretical
D) external
E) temporal

Accepted Answer

The answer of There is an old saying,"Never go to...

Question 9

Thanh has to decide which college to attend.This is the most important,riskiest and most expensive decision she has ever made.She will be engaged in:
A) low involvement decision making.
B) extended problem solving.
C) educational heuristics.
D) prepurchase dissonance.
E) limited problem solving.

Accepted Answer

Thanh is facing a complex decision with high risk and high cost, which requires significant information gathering and careful consideration. These are characteristics of extended problem solving, where the decision maker engages in a thorough search for information and evaluates alternatives based on objective criteria. She is unlikely to rely on educational heuristics (simple decision rules) or engage in limited problem solving (minimal information search and evaluation of alternatives). Prepurchasing dissonance is a post-decision phenomenon that results from doubts and anxiety about the choice made, rather than a decision-making process itself. Low involvement decision making is appropriate for routine decisions with low importance and low risk, which is not the case for Thanh.

Question 10

Store atmosphere factors such as __________ can influence consumers' purchase decisions.
A) lighting
B) scents
C) music
D) color
E) all of these

Accepted Answer

All of the listed factors (lighting, scents, music, and color) can influence consumers' purchase decisions. Lighting can affect the mood and offer visibility of products, scents can create a pleasing atmosphere and even trigger memories or emotions, music can enhance the shopping experience and influence the pace of shopping, and color can affect consumers' perception of a brand or product. Therefore, all of these store atmosphere factors can impact consumers' purchase decisions.

Question 11

Most "big box" retailers regularly move products from one aisle to another.They also put personal care products in the pharmacy area,many aisles away from the grocery products.They do this because consumers who spend more time walking through the store are likely to make:
A) impulse purchases.
B) limited problem solving decisions.
C) extended problem solving decisions.
D) ritual consumption purchases.
E) affective alternative decisions.

Accepted Answer

Moving products and placing them in different areas of the store increases the chances of consumers making impulse purchases as they walk around searching for the products they need.

Question 12

Alex decides to join an organization that raises funds for research into autism.Which component of Alex's attitude toward autism research does this represent?
A) behavioral component
B) affective component
C) cognitive component
D) affordable component
E) connected component

Accepted Answer

Joining an organization represents a behavioral component of Alex's attitude, which is the component that pertains to actual actions taken in relation to the attitude.

Question 13

Paula is about to open a new hardware store.She is making decisions regarding lighting,colors,and layout of merchandise.Paula knows these __________ factors will influence consumers' purchase decisions.
A) interpersonal
B) extended habitual
C) postpurchase dissonance
D) store atmosphere
E) social

Accepted Answer

The factors Paula is considering are related to the store atmosphere, which is a key factor in influencing consumers' purchase decisions.

Question 14

For specialty goods like Rolex watches or Ferrari automobiles,marketers often use __________ to influence consumers' purchase decisions.
A) crowding
B) in-store demonstrations
C) well-trained salespeople
D) promotions
E) packaging

Accepted Answer

For specialty goods like Rolex watches or Ferrari automobiles, the purchase decisions of consumers are often influenced by well-trained salespeople who can provide expert knowledge, personalized attention, and an exclusive experience that enhances the perceived value of the product. Crowding, in-store demonstrations, promotions, and packaging may not be as effective in the case of high-end luxury goods, as these consumers seek more personalized and exclusive experiences.

Question 15

Limited problem solving usually relies on:
A) past experience more than on external information.
B) situational stimuli and attitudes.
C) external search for information.
D) financial analysis of performance risk.
E) evaluation of the universal set.

Accepted Answer

The answer of Limited problem solving usually relies on:
A) past...

Question 16

Last semester,Henri bought his textbooks over the Internet and saved a considerable amount of money.Classes start in a few days,and he needs to decide right away how and where to purchase his books.Henri will engage in a(n)__________ process.
A) impulse buying
B) limited problem solving
C) extended problem solving
D) ritual consumption
E) affective decision

Accepted Answer

Henri has already successfully used the Internet to purchase his textbooks in the past and wants to save money again. However, he needs to decide where and how to purchase them again for the upcoming semester. This is not an impulse decision or ritual consumption as it requires more thought and consideration. It is also not an affective decision as there are practical and cost-saving factors involved. This leaves limited problem solving as the most appropriate process Henri is engaging in.

Question 17

Brenda was planning a small dinner party,and had gone to a new specialty food store with coupons she'd found in the food section of the paper.At the store she also found a "buy one,get one free" deal,and a free gift offered with the purchase of a particular dessert.She altered the menu as a result of the __________ and ended up spending less than she'd planned.
A) in-store demonstrations
B) packaging
C) promotion
D) product placement
E) store atmosphere

Accepted Answer

The coupons, "buy one, get one free" deal, and free gift offer are all examples of promotions, which influenced Brenda's decision to alter her menu and resulted in her spending less.

Question 18

To attract and maintain habitual purchasers,marketers spend considerable effort:
A) analyzing consumer data for postpurchase dissonance signals.
B) creating strong brands and store loyalty.
C) cultivating cultural decision making.
D) reducing financial risk and increasing psychological payout.
E) all of these.

Accepted Answer

Marketers focus on creating strong brands and store loyalty to attract and maintain habitual purchasers, as these elements encourage repeat buying behavior.

Question 19

Jacinta manages the shoe department in a large department store.She will probably use __________ to influence consumers' decisions while in her part of the store.
A) store atmospherics
B) promotions
C) in-store demonstrations
D) salespeople
E) all of these

Accepted Answer

All of the listed options (store atmospherics, promotions, in-store demonstrations, and salespeople) are commonly used by retailers to influence consumers' decisions. Therefore, Jacinta is likely to use all of them to some extent while managing the shoe department in the department store.

Question 20

An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases.This is known as the:
A) conversion rate.
B) collection ratio.
C) consumer index.
D) customer total.
E) culture quotient.

Accepted Answer

The conversion rate measures how well a website is able to convert purchase intentions into actual purchases, making it the best answer. The other options (collection ratio, consumer index, customer total, and culture quotient) are not directly related to measuring website conversions.

Quiz 5: Consumer Behavior

The three components of an attitude are:

Marketers love consumers who engage in __________,buying their company's product with little thought or consideration of alternatives.

For which of the following purchases would consumers most likely engage in limited problem solving?

Many states have laws regulating the prices businesses charge during emergencies like hurricanes.These laws are designed to protect consumers whose __________ state may impair their ability to make sound purchase decisions.

The consumer's level of involvement can lead to two types of decision-making processes: and .

Consumers use and process different aspects of advertising or messages.__________ yields greater attention and deeper processing,and leads to strong attitudes and purchase intentions.

There is an old saying,"Never go to the grocery store hungry." This saying suggests that a consumer's __________ state may adversely affect purchasing decisions.

Thanh has to decide which college to attend.This is the most important,riskiest and most expensive decision she has ever made.She will be engaged in:

Store atmosphere factors such as __________ can influence consumers' purchase decisions.

Most "big box" retailers regularly move products from one aisle to another.They also put personal care products in the pharmacy area,many aisles away from the grocery products.They do this because consumers who spend more time walking through the store are likely to make:

Alex decides to join an organization that raises funds for research into autism.Which component of Alex's attitude toward autism research does this represent?

Paula is about to open a new hardware store.She is making decisions regarding lighting,colors,and layout of merchandise.Paula knows these __________ factors will influence consumers' purchase decisions.

For specialty goods like Rolex watches or Ferrari automobiles,marketers often use __________ to influence consumers' purchase decisions.

Limited problem solving usually relies on:

Last semester,Henri bought his textbooks over the Internet and saved a considerable amount of money.Classes start in a few days,and he needs to decide right away how and where to purchase his books.Henri will engage in a(n) __________ process.

To attract and maintain habitual purchasers,marketers spend considerable effort:

Jacinta manages the shoe department in a large department store.She will probably use __________ to influence consumers' decisions while in her part of the store.

An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases.This is known as the: