The manager of Plantation River Country Club wanted members of the very upscale club to use the bar and dining facilities more frequently.He offered a two-for-one "happy hour" special but few members showed up.The manager did not have a grasp of what made his target market:
A)substantial.
B)responsive.
C)identifiable.
D)reachable.
E)quantifiable.

Question

Quizplus · Accepted Answer

The manager's failure to attract members with a two-for-one special indicates that they were not responsive to this type of promotion. This suggests that the manager did not have a good understanding of what would motivate this particular target market to use the bar and dining facilities more frequently.

The Manager of Plantation River Country Club Wanted Members of the Very