Question 1

__________ are the three types of attribute sets.
A)Universal,retrieval and evoked
B)University,relatives and expression
C)United,relations and exploration
D)Urban,random and exchange
E)Unanimity,rule and express

Accepted Answer

Universal attribute sets refer to attributes that are considered to be essential or characteristic of a particular product category, retrieval attributes are those that can be easily recalled from memory, and evoked attributes refer to those that are brought to the consumer’s attention only during the decision-making process.

Question 2

Fashion designers have realized that plus size consumers have significant buying power.Which of the following best describes the course of action fashion designers should take to capture this market?
A)Identifying,understanding,and carefully considering the demands of larger shoppers.
B)Creating plus sizes for all garments manufactured.
C)Offering only a few items in plus size to create demand.
D)Continuing to limit the sizes available in clothing lines.
E)Continuing to supply only a few specialty retailers to meet the demand.

Accepted Answer

To capture the plus size market, fashion designers should first identify the demands of the larger shoppers and understand their preferences. They should carefully consider the specific needs and requirements of this market segment and then design and manufacture clothing that caters to those needs. This approach will help them gain the trust and loyalty of the plus size consumers, which can result in increased sales and profits for their businesses in the long run. Creating plus sizes for all garments manufactured or offering only a few items in plus size may not be effective strategies, as they do not necessarily address the specific needs and preferences of this market segment. Continuing to limit the sizes available in clothing lines or supplying only a few specialty retailers may limit the growth potential of the brand and may not capitalize on the significant buying power of the plus size consumers.

Question 3

Using automobiles as an example,explain the differences between universal,retrieval,and evoked sets,and identify the one that is most important to marketers.

Accepted Answer

The answer of Using automobiles as an example,explain the differences...

Question 4

Often,political candidates position themselves as "outsiders," not part of the establishment.These candidates assume that voters have a negative attitude toward incumbent politicians (i.e.,those currently in office).Describe three components of attitudes voters might have toward incumbent politicians.

Accepted Answer

The answer of Often,political candidates position themselves as "outsiders," not...

Question 5

Some websites provide friend-based merchandising,which means that customers "bring" their friends to the e-retailer so they can shop together.Which of the influences on the consumer buying process does this represent?
A)Psychological
B)Social
C)Situational
D)Motives
E)Perception

Accepted Answer

This represents the social influence on the consumer buying process, as it involves the influence of a person's social network (friends) on their purchasing decisions.

Question 6

Joanna lives according to her own rules,unconcerned about designer labels,brand names and luxury items.Joanna is at what level in Maslow's Hierarchy of Needs?
A)Self-actualization
B)Safety
C)Love
D)Esteem
E)Physiological

Accepted Answer

In Maslow's Hierarchy of Needs, self-actualization is the highest level of need, which is characterized by a desire to fulfill one's full potential, creativity, and autonomy. By not being concerned with material possessions or societal pressures, Joanna is demonstrating a focus on personal growth and individuality, which aligns with the characteristics of self-actualization.

Question 7

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?
A)Physiological risk
B)Social risk
C)Financial risk
D)Functional risk
E)Psychological risk

Accepted Answer

The answer of There are five types of risks associated...

Question 8

When people go on vacation,they often eat at the same restaurant chains they visit frequently when at home.Using decision heuristics,explain this behavior.

Accepted Answer

The answer of When people go on vacation,they often eat...

Question 9

Assume you are the manager of a resort property that is close to the mountains,to several recreational sites,and to a few luxury restaurants and stores.How would you manage customer expectations to enhance postpurchase satisfaction? Be specific.

Accepted Answer

The answer of Assume you are the manager of a...

Question 10

At a convenience store,Brian bought a bag of chips he had never tried before.Driving down the road,Brian opened the bag,took a bite,and realized he had purchased pork rinds by mistake.Being a vegetarian,Brian tossed the chips away.Brian felt very little buyer's remorse and soon forgot about the experience.Why?

Accepted Answer

The answer of At a convenience store,Brian bought a bag...

Question 11

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in effort to entice the customer to make a purchase.Zappos is trying to improve its:
A)conversion rate.
B)collection ratio.
C)consumer index.
D)customer total.
E)culture quotient.

Accepted Answer

Zappos is using tactics to increase the likelihood that customers who have viewed items on their website will make a purchase. This is aimed at improving their conversion rate, or the percentage of website visitors who make a purchase.

Question 12

After freshman year,Veronica wants to decide on a major.What internal and external sources of information will she use in help her in making a decision?

Accepted Answer

The answer of After freshman year,Veronica wants to decide on...

Question 13

Fred's Heating and Air Conditioning Service is considered using the slogan,"We fix it the first time,every time." Why might this slogan be a bad idea if Fred wants to maximize postpurchase satisfaction? Create a better slogan for Fred.

Accepted Answer

The answer of Fred's Heating and Air Conditioning Service is...

Question 14

Tomas,a bank employee,doesn't feel that his co-workers accept him.He decides to dress more casually,as they do,hoping to be accepted.Which level of Maslow's Hierarchy of Needs is Tomas trying to work on?
A)Esteem needs
B)Physiological needs
C)Safety needs
D)Love needs
E)Self-actualization needs

Accepted Answer

The answer of Tomas,a bank employee,doesn't feel that his co-workers...

Question 15

Marketers believe that the decision making process begins with a consumer's need recognition.Not everyone agrees.How would you answer critics who believe marketers can force people to buy things they don't want?

Accepted Answer

The answer of Marketers believe that the decision making process...

Question 16

What is the difference between a functional need and a psychological need? How can getting a college education fulfill both types of needs?

Accepted Answer

The answer of What is the difference between a functional...

Question 17

Barak is considering buying a hybrid car,but he's not sure that he believes the gas mileage estimates.Barak is concerned about:
A)physiological risk.
B)social risk.
C)financial risk.
D)safety risk.
E)performance risk.

Accepted Answer

The answer of Barak is considering buying a hybrid car,but...

Question 18

Provide two decision making examples: one of an occasion when a consumer might use a compensatory decision rule,and one when the consumer might use a noncompensatory decision rule.For each,briefly identify the characteristics of the decision that would make a compensatory or noncompensatory rule the best choice.Be specific.

Accepted Answer

The answer of Provide two decision making examples: one of...

Question 19

Why are attitudes important in consumer decision making?

Accepted Answer

The answer of Why are attitudes important in consumer decision...

Question 20

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?
A)Safety
B)Love
C)Esteem
D)Self-actualization
E)Physiological

Accepted Answer

Home surveillance products directly relate to the safety of the home and its inhabitants, which is a basic need within Maslow's Hierarchy of Needs.

Quiz 5: Consumer Behavior

__________ are the three types of attribute sets.

Fashion designers have realized that plus size consumers have significant buying power.Which of the following best describes the course of action fashion designers should take to capture this market?

Using automobiles as an example,explain the differences between universal,retrieval,and evoked sets,and identify the one that is most important to marketers.

Some websites provide friend-based merchandising,which means that customers "bring" their friends to the e-retailer so they can shop together.Which of the influences on the consumer buying process does this represent?

Joanna lives according to her own rules,unconcerned about designer labels,brand names and luxury items.Joanna is at what level in Maslow's Hierarchy of Needs?

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?

When people go on vacation,they often eat at the same restaurant chains they visit frequently when at home.Using decision heuristics,explain this behavior.

Assume you are the manager of a resort property that is close to the mountains,to several recreational sites,and to a few luxury restaurants and stores.How would you manage customer expectations to enhance postpurchase satisfaction? Be specific.

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in effort to entice the customer to make a purchase.Zappos is trying to improve its:

After freshman year,Veronica wants to decide on a major.What internal and external sources of information will she use in help her in making a decision?

Fred's Heating and Air Conditioning Service is considered using the slogan,"We fix it the first time,every time." Why might this slogan be a bad idea if Fred wants to maximize postpurchase satisfaction? Create a better slogan for Fred.

Tomas,a bank employee,doesn't feel that his co-workers accept him.He decides to dress more casually,as they do,hoping to be accepted.Which level of Maslow's Hierarchy of Needs is Tomas trying to work on?

Marketers believe that the decision making process begins with a consumer's need recognition.Not everyone agrees.How would you answer critics who believe marketers can force people to buy things they don't want?

What is the difference between a functional need and a psychological need? How can getting a college education fulfill both types of needs?

Barak is considering buying a hybrid car,but he's not sure that he believes the gas mileage estimates.Barak is concerned about:

Why are attitudes important in consumer decision making?

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?