Question 1

When the local school district decided to build an elementary school less than a mile from Kaolinic Chemical's factory,the plant manager decided to develop an emergency response plan in case of an accident.The manager recognized that a quick,organized response to a crisis would benefit the firm's ___________ with the community and its customers.

Accepted Answer

Developing an emergency response plan can help to protect the reputation, credibility, level of trust, and long-term relationships of the firm with the community and its customers. By being prepared for a crisis, the plant manager can demonstrate that the company takes its responsibility to the community seriously and is committed to protecting public safety. This can help to build and maintain positive relationships with stakeholders and protect the firm's reputation and credibility.

Question 2

When looking at ethical issues associated with the strategic marketing planning process,questions:

Accepted Answer

Ethical issues should be considered at every stage of the strategic marketing planning process. At the planning stage, ethical issues related to product design, pricing, and promotion should be addressed. During the implementation stage, issues related to the actual marketing communication and sales activities should be considered. Finally, during the evaluation stage, ethical issues related to the impact of the marketing plan on society and the environment should be assessed. Ignoring ethical issues at any stage of the process can lead to negative consequences for the company and its stakeholders.

Question 3

,and she decides her best course of action is to:

Accepted Answer

Putting the campaign on hold and exploring with the staff how they approached the ethical issues is the best course of action. This allows for a thorough examination of the ethical implications and for the development of a plan that takes into account the potential harm to children. Ignoring the Metric or putting profit first at the expense of ethical considerations is not acceptable. Leaving personal ethical considerations out of the decision-making process is also not ideal, as ethical standards should guide decision-making in a professional context. Not worrying about the children also neglects a crucial aspect of the decision-making process, which is the potential impact of the campaign on vulnerable populations.

Question 4

In the "Who is On the Line?" scenario,where Star38's new software hides or provides a phony phone number on caller ID systems,an initial ethical question for Star38 is:

Accepted Answer

The initial ethical question for Star38 is whether or not their new software, which hides or provides a phony phone number on caller ID systems, is ethical. This is the most pressing ethical concern that needs to be addressed before considering other business considerations such as finding investors, social responsibility, advertising, or regulatory avoidance.

Question 5

The success of Newman's Own in making substantial contributions to thousands of charities has shown that businesses can create value by combining a mission dedicated to supporting charities with:

Accepted Answer

Newman's Own has been able to create value by combining its mission to support charities with licensing its name to other organizations, offering organic products, and providing customers with good-tasting products. By diversifying its offerings and partnering with other organizations, Newman's Own has been able to generate significant revenue that goes towards charitable causes.

Question 6

In the "West Virginia Tee Shirts" scenario,the company is asked by the governor of West Virginia to stop selling tee shirts with the slogan,"It's All Relative in West Virginia," stating that the slogan is offensive and perpetuates a negative stereotype.The communications director for the tee shirt company,a resident of New Hampshire,points out that they also sell a shirt reading,"New Hampshire: 40 Million Squirrels Can't Be Wrong." The communications director's response uses the ________________ test of ethical action.

Accepted Answer

The communications director is using the golden rule test of ethical action by pointing out that they also sell a tee shirt with a humorous slogan about their own state. This test asks the person to consider how they would feel if the situation were reversed and they were on the receiving end of the action. In this case, the communications director is suggesting that if the governor of New Hampshire asked them to stop selling the squirrel tee shirt because it perpetuates a negative stereotype, they would understand how it feels and would comply.

Question 7

In the "Who is On the Line?" scenario,Star38's new software hides or provides a phony phone number on caller ID systems.The company intends to sell its service to collection agencies,private detectives,and law enforcement agencies.If a collection agency is considering using the system,the first ethical question it should ask itself is:

Accepted Answer

The best ethical question a collection agency should ask itself is whether using this service conflicts with the ethical guidelines in its mission statement. Using a service that hides or provides a fake phone number on caller ID systems can be seen as deceptive and unethical, which can raise serious concerns about the agency's values and reputation. Therefore, it is crucial for the agency to consider whether using this service aligns with its ethical mission and principles before deciding to adopt it.

Question 8

:

Accepted Answer

The effectiveness of any ethical evaluation tool depends on the objectivity and honesty with which questions are answered.

Question 9

Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the ___________________ phase of the strategic marketing planning process.

Accepted Answer

Sweatshop labor is a concern related to the production phase of the marketing plan, which falls under the implementation stage. Therefore, charges of sweatshop labor are likely to occur during the implementation phase.

Question 10

Every year,General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct.This report is part of General Mills' _____________ phase of their strategic marketing planning process.

Accepted Answer

The report issued by General Mills discussing their performance against ethical conduct standards is part of their control phase of the strategic marketing planning process. This phase involves monitoring, evaluating, and adjusting the marketing plan as necessary to ensure that goals are being met, problems are being addressed, and performance is being measured against established standards.

Question 11

Denny is considering the question,"Did our actions have a negative impact on any stakeholder group?" Denny is addressing marketing ethical issues in the __________ phase of the strategic marketing planning process.

Accepted Answer

The answer of Denny is considering the question,"Did our actions...

Question 12

In the "Giving Credit Where Credit Isn't Due" scenario,a research firm recommends that a catalog retailer of children's furnishings promote merchandise to low-income single parents,using credit tied to the customer's checking account and extremely high interest rates.Which of the following ethical questions should the catalog company's marketing manager ask before making a decision?

Accepted Answer

All of these questions are important to consider when making an ethical decision. A) asks for empathy and consideration for the customer, B) considers the potential reputation damage to the company, C) personalizes the decision to the marketer, and D) considers personal values and morals. All of these questions can help the marketer weigh the potential consequences and ethical implications of the recommendation.

Question 13

During the ______________ phase of the strategic marketing planning process,marketers utilize systems to check whether each potential ethical issue raised in earlier phases was addressed.

Accepted Answer

The control phase of the strategic marketing planning process involves monitoring and evaluating whether the implementation of the plan is aligned with the overall goals and objectives. This includes checking whether potential ethical issues that were raised in earlier phases were adequately addressed. Therefore, the best choice is B.

Question 14

Chris's firm is considering marketing an HIV / AIDS treatment and home-testing kits.Which of the following represents a potential ethical issue for the firm?

Accepted Answer

All of the listed issues have ethical dimensions. Selling the kit at a high price could be seen as taking advantage of vulnerable individuals who may not have the means to pay for the product, potentially limiting access to treatment. False positive test results could have serious mental health consequences for individuals who may already be dealing with a diagnosis of a life-threatening illness. False negative results could also be harmful, as infected individuals may not seek necessary treatment. Additionally, the firm may have a duty to provide counseling or support services to customers, which could impact the product's marketability. Each of these issues involves ethical considerations that must be taken into account by the firm.

Question 15

In the "Jeweler's Tarnished Image" scenario,Mrs.Billing,the owner,learns that her new jewelry party sales representative,Barb Stephens,is deceiving customers into buying the jewelry by claiming that Mrs.Billing is a widow whose husband was killed on a missionary trip.Mrs.Billing fires the sales rep,recognizing the ______________ test of ethical action.

Accepted Answer

The answer of In the "Jeweler's Tarnished Image" scenario,Mrs.Billing,the owner,learns...

Question 16

The Carteret Realty Company represents a developer who wants to purchase a piece of property owned by a city in order to develop it into an apartment complex.To make the venture profitable,the developer is asking the city to use its power of eminent domain to force owners of some run-down houses near the property to sell their land to the developer.From the perspective of Carteret Realty Company,which of the following questions from the Ethical Decision-Making Matrix might be of concern?

Accepted Answer

All of the questions from the Ethical Decision-Making Matrix listed here are relevant to the situation described. A) involves considering input from all stakeholders, which may include those whose property is to be taken through eminent domain. B) prompts consideration of all ethical issues that could arise in the decision to take private property for the benefit of a private developer. C) asks whether the decision is respectful of the rights and dignity of all those involved or affected by the decision. D) prompts consideration of relevant moral values, such as respect for private property and the public good.

Question 17

In the "Giving Credit Where Credit Isn't Due" scenario,a research firm recommends that a catalog retailer of children's furnishings promote merchandise to low-income single parents,using credit tied to the customer's checking account and extremely high interest rates.The owner of the children's catalog business would likely reject this proposal if he or she considered the ___________________ test of ethical action.

Accepted Answer

The answer of In the "Giving Credit Where Credit Isn't...

Question 18

Frank found himself in the midst of an ethical dilemma at work,and was using an ethical decision-making metric like the ones shown in the text to clarify his professional and personal values (this is the metric that offers six "tests," or different ways to view the decision).Frank was most likely in which phase of the Ethical Decision-Making Framework?

Accepted Answer

The answer of Frank found himself in the midst of...

Question 19

What is the one consistent aspect of all the ethical scenarios at the end of Chapter 3?

Accepted Answer

The consistent aspect of all the ethical scenarios at the end of Chapter 3 is that there is no one "right" answer to any of them. Each situation involves different perspectives and potential consequences, making ethical decision-making a complex and ongoing process.

Question 20

Multinational corporations are recognizing their responsibility to the people who make their products:

Accepted Answer

Multinational corporations have a responsibility towards the people who make their products even if they are not their employees. They must ensure that the working conditions are safe and fair, that the workers are paid a living wage, and that their human rights are not violated. This responsibility cannot be delegated to another firm or ignored if public attention is not focused on them. It is part of their social responsibility as global citizens. The local government suggesting bribes to officials would be unethical and not a recognized responsibility of a company.

Quiz 3: Marketing Ethics