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Marketing Study Set 7
Quiz 15: Value Delivery: Designing the Channel and Supply Chain
Path 4
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Question 41
Multiple Choice
Steven managed an auto parts store in the 1990s.At that time,stock-outs--failure to have the parts auto mechanics needed to do their work that day--increased the likelihood of the mechanics becoming customers of competing auto supply stores.To avoid this problem and keep his business customers,Steven most likely:
Question 42
Multiple Choice
A _______________ is a facility for the receipt,storage,and redistribution of goods to company stores or customers.
Question 43
Multiple Choice
Roland has just received notification from a vendor that his clothing merchandise order has been processed and dispatched.Roland has just received a(n) :
Question 44
Multiple Choice
As a very small golf equipment manufacturer,Dr.Putt maintained information using bookkeeping and inventory management software and communicated with customers through e-mail.As business expanded,Dr.Putt needed an electronic data interchange system that would allow him to:
Question 45
Multiple Choice
Flora is frustrated with her company's supply chain management information system.She wants to be able to receive sales data,initiate purchase orders,send and receive invoices,and receive returned merchandise documentation.Flora needs a(n) :
Question 46
Multiple Choice
Sometimes,what consumers perceive as bait-and-switch marketing--advertising a low-priced product and then only having higher-priced models--is in fact:
Question 47
Multiple Choice
One of the benefits of EDI is that it can reduce cycle time,which is __________.
Question 48
Multiple Choice
Compared to the 1990s,supply chain management streamlines distribution by reducing problems associated with all of the following EXCEPT:
Question 49
Multiple Choice
A distribution center is typically operated by:
Question 50
Multiple Choice
CPFR refers to __________________________ inventory management systems.
Question 51
Multiple Choice
Zara's success as a clothing retailer derives from its innovations in the retail area and its mastery of supply chain management.Zara _________________________.
Question 52
Multiple Choice
When electronic data interchanges (EDIs) are used to describe the benefits of new products and provide pictures and information they support the _____________ element in the four Ps of marketing.
Question 53
Multiple Choice
In addition to merchandise and payments,information flows throughout a supply chain.Which of the following is NOT a good characterization of the flow of information in a supply chain?
Question 54
Multiple Choice
International supply chains add layers of complexity to the flow of information,merchandise and payments.Neiman Marcus has been able to develop expedited shipments through customs,which gives it an advantage in having the most up-to-date merchandise,by:
Question 55
Multiple Choice
Jośe has been a manufacturer's representative for over 20 years.He was ecstatic when he got electronic access to his manufacturer's inventory.This allows him to avoid the supply chain problem of: