Question 1

What is the experience curve effect? What pricing strategy is it associated with?

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Question 2

What does an everyday low prices strategy say to consumers?

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Question 3

What is the added benefit to a manufacturer of using rebates rather than coupons?

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Question 4

Wilbur sells home-made hot dogs from his stand next to campus.Students flock to his stand to buy his hot dogs but rarely buy anything else.What type of pricing strategy could Wilbur use to improve his sales? Create an example.

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Question 5

Why do marketers of new and innovative products often start out with a price skimming strategy rather than a penetration strategy?

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Question 6

John Deere farming equipment has been around for over a century and is known for its durability.Its equipment is usually priced higher than competitors' offerings.What type of value-based pricing method would be appropriate for John Deere,and why?

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Question 7

Why would a price skimming strategy probably not work for a "me-too" product,something very similar to a new-to-the-market product?

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Question 8

Rebecca is an artist who created her own line of greeting cards and sold them through local retailers.After a few months she said,"I knew I was beginning to understand marketing and pricing when I found myself telling a retailer that her terms were "3 / 10,net 30." What was Rebecca conveying to retailers?

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Quiz 14: Strategic Pricing Methods