Florida Heat Pump Manufacturing Company is offering a free, all-expenses-paid trip to Las Vegas for HVAC dealers that sell at least twenty units this year. Florida Heat Pump is using a __________ promotional strategy.

Question

Quizplus · Accepted Answer

The use of a reward or incentive, such as a free trip, to motivate dealers to push and sell more units aligns with a push promotional strategy. Florida Heat Pump is pushing their product to dealers and encouraging them to sell more.

Florida Heat Pump Manufacturing Company Is Offering a Free, All-Expenses-Paid