Question 1

Every day,we can see local car dealerships advertising on television.What are the advantages and disadvantages of television advertising for local car dealerships?

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Question 2

Tyrone runs a parasailing business in Hilton Head Island,South Carolina.Tyrone closes his business in winter,when the water gets too cold.What type of advertising schedule should Tyrone use?

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Question 3

Why is tracking the impact of an advertising campaign challenging?

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Question 4

Describe an example of a product placement you have recently seen,and if it was effective.

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Question 5

Which type of advertising scheduling would you recommend for your university,and why?

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Question 6

Priscilla opened a new financial services office about two years ago.Now,she is established and known in her local market.How will her advertising message change?

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Question 7

Assume you are the owner of a nationally franchised pizza restaurant in a large city like New York,Chicago,or Los Angeles.Which types of media would you,use and why?

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Question 8

What is puffery? Why is puffery not illegal in the United States? Give an example of an advertising message containing puffery.

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Question 9

Which of the two types of appeals does each of these ads represent?
(a)"Be all you can be in the Army."
(b)"Enlist in the Army today for $20,000 in educational support."

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Question 10

Why is public relations an important part of a marketing campaign?

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Question 11

To be effective,what three qualities does a selling proposition in an advertising campaign need to have?

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Question 12

Create a sales promotion to promote your university bookstore.

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Question 13

Jim is reviewing the proposed assessment measures for an upcoming travel magazine campaign encouraging last-minute travel to his region.Jim knows he can measure the number of inquiries on the website in response to the ad,but he wants to monitor external factors that could influence consumers' responsiveness to the campaign.What factors should he monitor?

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Question 14

Almost everyone in advertising agencies wants to be part of the creative team,coming up with potentially CLIO award-winning ads.What admonition needs to be considered when creating advertisements and why?

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Question 15

Create two appeals for a nonprofit organization whose cause you support-one informational appeal,and one emotional appeal.

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Question 16

The author / self-publisher of a new book,The Gullah Bible (a translation of the Bible into the Gullah language),wants to advertise her book.Which media outlets would be most appropriate?

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Question 17

Why do marketers need to create an advertising plan before they initiate a campaign?

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Question 18

What type of advertising appeal is most appropriate for a marketer introducing hydrogen-powered automobiles to consumers?

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Question 19

Many small "main street" retailers find advertising either too expensive or ineffective.In this situation,these business owners turn to sales promotion to complement or augment their advertising efforts.Describe three kinds of sales promotion a small,main street retailer might use,including the advantages and disadvantages of each sales promotion method.

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Quiz 19: Advertising,public Relations,and Sales Promotions