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Marketing Study Set 8
Quiz 4: Marketing Ethics
Path 4
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Question 21
Multiple Choice
Being socially responsible is generally considered
Question 22
Multiple Choice
When Bernie Ebbers,WorldCom's CEO,was convicted of financial crimes,WorldCom was forced to merge with MCI.One of the ramifications of this merger was the loss of WorldCom's sponsorship of the Sea Pines Heritage PGA golf tournament.The tournament funds the Heritage Foundation,a major community charity.This example illustrates
Question 23
Multiple Choice
When Johnson & Johnson removed all Tylenol from the shelves after some containers were tampered with,poisoning and killing seven people,the company
Question 24
Multiple Choice
Many corporations are shifting from defined benefit to defined contribution retirement programs.When considering changes to retirement programs,the primary stakeholders are the
Question 25
Multiple Choice
When auditing expenses claimed by the university president,the auditors found extravagant spending on $1,000 per night hotels,banquets,and gourmet restaurants.The president was fired,alumni donations declined,and staff members-who were disturbed by the extravagance while staff salaries were frozen-quit their jobs.This example illustrates
Question 26
Multiple Choice
The Johnson & Johnson Credo acknowledges the company's responsibility to
Question 27
Multiple Choice
Garrett has just purchased a beer distributorship.He wants to increase the visibility of his firm in local markets,but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages.According to the Framework for Ethical Decision Making,the first thing Garrett should do is to
Question 28
Multiple Choice
The Johnson & Johnson Credo
Question 29
Multiple Choice
Many executives and corporate boards of directors do not perceive social responsibility as part of their mission or responsibility.These business leaders consider corporate social responsibility to be
Question 30
Multiple Choice
Janice was disturbed to find that the real estate company she had just started working for did not have a(n) __________,the starting point for creating a strong ethical climate.
Question 31
Multiple Choice
When making decisions,managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run,and doing what is right and beneficial for the firm and for society in the long run.To address this conflict,a firm
Question 32
Multiple Choice
Ironically,while the leaders of Enron Corporation were manipulating the company's finances for their personal benefit,the company was a major donor to Houston area charities.Enron had unethical business practices,but was also