Social networking sites that compete directly with Facebook have a difficult time surviving; however,LinkedIn has survived by focusing on the needs of business professionals,who seek to network with colleagues,share their expertise,post online résumés,and look for new jobs.Which segmentation method is LinkedIn using?
A) loyalty segmentation
B) benefit segmentation
C) psychographic segmentation
D) geodemographic segmentation
E) demographic segmentation

Question

Quizplus · Accepted Answer

LinkedIn is using benefit segmentation by focusing on the specific needs of business professionals who are seeking to network with colleagues, share their expertise, post online resumes, and find new jobs. Benefit segmentation involves dividing the market into groups based on the benefits that consumers seek from a product or service.

Social Networking Sites That Compete Directly with Facebook Have a Difficult