Question 1

In New England foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of
A) regional culture.
B) country culture.
C) generational factors.
D) social trends.
E) regulatory factors.

Accepted Answer

The term used for foot-long sandwiches varies by region, indicating the influence of regional culture on language and naming conventions.

Question 2

The first "latchkey" children belong to which generational cohort?
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Accepted Answer

The first "latchkey" children were born in the late 1960s and 1970s, which places them in the Generation X cohort.

Question 3

Country culture and regional culture are both part of a firm's
A) demographics.
B) macroenvironment.
C) political / legal environment.
D) economic environment.
E) immediate environment.

Accepted Answer

Country culture and regional culture are both part of the macroenvironment, which refers to the external factors that affect a firm's operations and performance. The macroenvironment consists of the broader societal forces including cultural, demographic, economic, political/legal, technological, and global forces that can impact a firm's strategy and decision-making process.

Question 4

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?
A) dress
B) symbols
C) demographics
D) language
E) social trends

Accepted Answer

Language is the most obvious and significant difference between the two countries that would affect the use of a radio commercial designed for the US market in England. The advertisement may need to be translated or adapted to fit British English rather than American English. The other options, while important factors in cultural differences, are not as directly relevant to the use of a radio commercial.

Question 5

Late in the day on September 11,2001,the day of the World Trade Center attacks,Americans purchased all the American flags Walmart stores had available,nationwide.These purchases were indicative of
A) regional culture.
B) generational cohort characteristics.
C) country culture.
D) a red / blue marketing campaign.
E) the Walmart Effect.

Accepted Answer

The purchases of American flags at Walmart stores nationwide on September 11, 2001 indicate country culture, as Americans were seeking a symbol of patriotism and unity in the aftermath of the attacks on the World Trade Center.

Question 6

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment
A) is external.
B) is easier to understand.
C) is easier to control.
D) has fewer components.
E) is internal.

Accepted Answer

The macroenvironment refers to the external factors that a firm cannot control, such as the economic, social, technological, and political factors. The immediate marketing environment, on the other hand, refers to the factors within a firm's industry that it can control and interact with, such as competitors, customers, and suppliers. Therefore, A is the best choice as it correctly identifies the macroenvironment as external.

Question 7

Insight Guides,a line of travel books,provides travelers with background information about people's beliefs,values,and customs in various parts of the world.Insight's books educate travelers about a country's
A) social concerns.
B) political parties.
C) demographics.
D) generational cohorts.
E) culture.

Accepted Answer

Insight Guides provide background information about people's beliefs, values, and customs, which refers to a region's culture.

Question 8

When studying culture,the challenge for marketers is to determine whether culture
A) can help identify a particular group that might be interested in the marketer's products.
B) is regional or subregional.
C) reinforces stereotypes.
D) is related to educational achievement.
E) offers opportunities for competitors.

Accepted Answer

When studying culture, the challenge for marketers is to determine whether culture can help identify a particular group that might be interested in the marketer's products. This is because different cultures have different values, beliefs, norms, and attitudes that influence the way people behave, consume, and perceive products and services. Therefore, understanding cultural differences is important for marketers to effectively target their marketing efforts to a specific cultural group that is more likely to buy their products.

Question 9

The firms that work along with the focal firm to provide goods and services to consumers are viewed as
A) cultural cohorts.
B) corporate partners.
C) cartels.
D) cooperatives.
E) customers.

Accepted Answer

Corporate partners refers to the firms that work along with the focal firm to provide goods and services to consumers. Cultural cohorts refer to groups of consumers who share cultural values and beliefs, cartels refer to a group of businesses that collude to limit competition, cooperatives refer to organizations that are collectively owned and operated by their members, and customers refer to individuals or organizations that purchase goods or services.

Question 10

________ is / are distinguished from the other generational cohorts in that the group's oldest members are now collecting Social Security.
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Accepted Answer

Baby Boomers were born between 1946 and 1964, making the oldest members currently eligible for Social Security benefits.

Question 11

The shared meanings,beliefs,morals,values,and customs of a group of people constitute their
A) social concerns.
B) culture.
C) demographics.
D) generational cohorts.
E) religion.

Accepted Answer

Culture encompasses all of the shared meanings, beliefs, morals, values, and customs of a group of people. Social concerns, demographics, generational cohorts, and religion are all components that may contribute to a culture but do not fully encompass the definition of culture on their own.

Question 12

When marketers look at advertising media they often begin with viewer or listener profiles such as age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using __________ to see if the media "fit" with their advertising agenda.
A) country culture
B) regional culture
C) demographics
D) micromarketing measures
E) scenario planning

Accepted Answer

Demographics refer to characteristics of a population such as age, income, gender, and race. Marketers use demographics to determine if a particular media platform aligns with their target audience. This allows them to effectively reach their intended audience with their advertising message.

Question 13

According to your text,the wealthiest 1 percent of the population control approximately what percentage of Americans' total net worth?
A) 5.2 percent
B) 15.8 percent
C) 26.9 percent
D) 34.6 percent
E) 51.9 percent

Accepted Answer

The wealthiest 1 percent of the population control approximately 34.6 percent of Americans' total net worth.

Question 14

Typical demographic data include all of the following except
A) gender.
B) income.
C) race.
D) education.
E) language differences.

Accepted Answer

Language differences are not considered a typical demographic data point, as they are more related to language proficiency or preference rather than inherent characteristics such as gender, income, race, or education.

Question 15

Viewers of the World Series are likely to see ads for beer and cars,and viewers of the Miss America Pageant broadcast are likely to see ads for clothing and hair care products,due to
A) cultural expectations.
B) male domination in corporate boardrooms.
C) differing demographic data for potential and past viewers.
D) marketers' general perceptions.
E) multiyear advertising contracts that cannot be broken.

Accepted Answer

The ads shown during these events are likely determined by demographic data for potential and past viewers. The World Series has a predominantly male audience, so beer and cars are targeted towards them. The Miss America Pageant has a predominantly female audience, so clothing and hair care products are targeted towards them.

Question 16

Marketers wanting to use social media to reach consumers should understand that _______ were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks.
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Accepted Answer

Generation Z is the group of consumers born after 1996 and they are the first generation born into a fully digitized world, which means they are more comfortable with social media and digital technologies than any other generation before them. They are also known as "digital natives," making them an important target audience for social media marketing.

Question 17

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture
A) is socially important.
B) is passed from generation to generation orally or by written guides.
C) competes with or complements U.S.traditional culture.
D) can be used as a relevant identifier for a particular target group.
E) is an important immediate marketing environment variable.

Accepted Answer

Marketers need to determine whether a group's culture can be used as a relevant identifier for a particular target group. This can help in creating targeted marketing campaigns that resonate with the cultural values and beliefs of the group. Understanding cultural differences and similarities is crucial to developing successful marketing strategies in a multicultural society like the United States.

Question 18

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country.These politicians are appealing to differences in
A) popular culture.
B) regional culture.
C) demographics.
D) generational cohorts.
E) country culture.

Accepted Answer

Political candidates are known to target certain regions because of the regional culture. They may appeal to different beliefs and values of voters in different areas of the country.

Question 19

Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock.Yellow Trucking is an example of a
A) cultural cohort.
B) corporate partner.
C) cartel.
D) cooperative.
E) customer.

Accepted Answer

Yellow Trucking is a corporate partner of Dan's Delicious Donuts, providing transportation services to ensure timely and fresh delivery of products to the stores.

Question 20

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.
A) regional cultures
B) inflationary expectations
C) political affiliations
D) purchase behaviors
E) cultural values

Accepted Answer

The answer of Generational cohorts are groups of people of...

Quiz 5: Analyzing the Marketing Environment

In New England foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

The first "latchkey" children belong to which generational cohort?

Country culture and regional culture are both part of a firm's

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

Late in the day on September 11,2001,the day of the World Trade Center attacks,Americans purchased all the American flags Walmart stores had available,nationwide.These purchases were indicative of

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment

Insight Guides,a line of travel books,provides travelers with background information about people's beliefs,values,and customs in various parts of the world.Insight's books educate travelers about a country's

When studying culture,the challenge for marketers is to determine whether culture

The firms that work along with the focal firm to provide goods and services to consumers are viewed as

________ is / are distinguished from the other generational cohorts in that the group's oldest members are now collecting Social Security.

The shared meanings,beliefs,morals,values,and customs of a group of people constitute their

When marketers look at advertising media they often begin with viewer or listener profiles such as age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using __________ to see if the media "fit" with their advertising agenda.

According to your text,the wealthiest 1 percent of the population control approximately what percentage of Americans' total net worth?

Typical demographic data include all of the following except

Viewers of the World Series are likely to see ads for beer and cars,and viewers of the Miss America Pageant broadcast are likely to see ads for clothing and hair care products,due to

Marketers wanting to use social media to reach consumers should understand that _______ were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks.

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country.These politicians are appealing to differences in

Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock.Yellow Trucking is an example of a

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.