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Marketing Study Set 9
Quiz 16: Social Responsibility and Sustainability
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Question 1
Multiple Choice
Which two dimensions form the foundation of corporate social responsibility in that they are required of a firm?
Question 2
Multiple Choice
An organization's obligation to maximize its positive impact and minimize its negative impact on society is referred to as
Question 3
Multiple Choice
The duty to be profitable falls under which dimension of corporate social responsibility?
Question 4
Multiple Choice
Every year the high school hosts a faculty-staff basketball game to raise money for the American Heart Association.Along with a cash donation,the local Subway restaurant donates sandwiches that the high school can sell at the game to earn extra money for the charity.By doing so,Subway is engaged in
Question 5
Multiple Choice
What key element of developing a successful corporate social responsibility (CSR) program is exhibited when a company meets with the community to understand the impact that water usage by its manufacturing plant will have on the surrounding areas?
Question 6
Multiple Choice
Which of the following is not one of the four dimensions of corporate social responsibility?
Question 7
Multiple Choice
Corporate social responsibility refers to
Question 8
Multiple Choice
What is the driving consideration across the four dimensions of corporate social responsibility?
Question 9
Multiple Choice
The Dannon Company supports the National Breast Cancer Foundation through its Give Hope with Every Cup initiative.When consumers purchase specially marked Dannon products and enter the under-the-lid codes online,Dannon will make a donation to the foundation,for a total donation of up to $1.5 million.This is an example of
Question 10
Multiple Choice
According to your text,what is meant by good corporate leadership as a key element in developing a successful corporate social responsibility (CSR) program?
Question 11
Multiple Choice
The act of organizations voluntarily donating some of their profits or resources to charitable causes is referred to as
Question 12
Multiple Choice
Failure to adhere to the _______ dimension of corporate social responsibility led to the demise of Enron,Arthur Andersen,and WorldCom.
Question 13
Multiple Choice
Which of the following is not true regarding corporate social responsibility (CSR) programs?
Question 14
Multiple Choice
The moral standards expected by a society are called
Question 15
Multiple Choice
In 2010,an explosion on a BP oil rig in the Gulf of Mexico caused loss of life and grave environmental consequences for the surrounding area.In response,BP worked to clean up the area,compensated people affected by the impact of the accident,and supported the economic recovery of Gulf Coast tourism and seafood industries impacted by the oil spill.BP has also committed funding for independent research on the Gulf of Mexico ecosystem so it can better understand and mitigate the potential impacts of oil spills.In short,BP exhibited
Question 16
Multiple Choice
According to your text,which department is primarily responsible for the ideas and strategies that comprise a corporate social responsibility (CSR) program in many organizations?
Question 17
Multiple Choice
An organization that wants to determine how well its corporate social responsibility program is working can do so by
Question 18
Multiple Choice
The process of developing an organization's corporate social responsibility program begins when a firm incorporates a focus on fulfilling the economic,legal,ethical and philanthropic dimensions into its